Understand how effective social selling can help you build real trust and more meaningful business relationships online. This episode of The Digital Download focuses on the shifting landscape of digital networking, the difference between traditional “selling” and true relationship-building, and why trust is at the core of every successful commercial interaction. If you want actionable social selling tips that actually work (and don’t annoy your prospects), this episode is full of practical insights for marketers, sales teams, and entrepreneurs.

Panelists Tracy Borreson, Adam Gray, Tim Hughes, and Richard Jones offer their unique perspectives on the essence of social selling—defining it not as spamming prospects on LinkedIn, but as leveraging your authentic presence and behavior on social media to spark meaningful conversations and create commercial opportunities. You’ll learn how to cut through the digital noise and stand out without resorting to pushy tactics.

If you want to move beyond the tired sales pitch and discover a modern approach to business development online, this episode provides straightforward advice you can implement right away. You’ll also find out how to rethink your content strategy, leverage your own expertise for real engagement, and foster commercial relationships that last.

Highlights - 

06:54 Rethinking Social Media Marketing

21:38 "Importance of Marketing Interaction"

30:15 AI's Impact on Search Behavior

42:56 DIY Personal Branding Works Best

49:33 "Social Trainers: Practice What You Preach"

The Digital Download broadcasts live on Fridays at 14:00 GMT/ 9:00 ET.

We strive to make The Digital Download an interactive experience. Bring your questions. Bring your insights. Audience participation is highly encouraged! 

You can find a link to our next scheduled live show at https://DigitalDownload.live 

#SocialSellingTips #SalesEngagement #DigitalSales #SocialSelling #DigitalSelling #SocialEnablement #LinkedInLive #Podcast

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit digitaldownload.substack.com