Social Slowdown: sustainable digital marketing for entrepreneurs

By Meg Casebolt

What's Social Slowdown: sustainable digital marketing for entrepreneurs about?

At Love At First Search, we’re singularly devoted to helping entrepreneurs & small businesses show up in search results, specifically targeting Google & YouTube.

loveatfirstsearch.substack.com

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Social Slowdown: sustainable digital marketing for entrepreneurs episodes:

10.17.2023
Win Better Clients and Bigger Projects with Ilise Benun
As an entrepreneur, who DOESN'T want to get better clients with bigger budgets? Well in this week's podcast episode, Ilise Benun tells us exactly how she helps her clients do just that. We discuss: How to bring your creativity to the...
09.19.2023
Choose a Business Model That Is Set Up to Pay Your Bills With Jessica Abel
Jessica Abel's background as an author led her to assume that mass marketing and a large audience was the ONLY way to succeed as a business owner; Thankfully, she finally figured out that her business models needed to first pay...
09.12.2023
Why a Traffic-Based Business Model May Not Be Right for You With Jessica Lackey
By now we know that what works for one, may not work for another. And in this week's episode, I'm talking with Jessica Lackey all about business models, and how sometimes what makes sense for other people may not make...
09.05.2023
Bring More Feminine Energy Into Your Business With Marissa Lawton
Marissa Lawton is an 8-year online entrepreneur and conduit for ancient women’s wisdom who guides feminine seekers to reclaim their divine power and channel it into their businesses. As a former licensed therapist who left the medical model of mental...
08.29.2023
The Challenges and Advantages of Entrepreneurship with Diann Wingert
In this week's podcast episode, I'm thrilled to be speaking with Diann Wingert, a fellow female solopreneur with ADHD. Diann Wingert became a business strategist, coach, and mentor after a 20-year career as a psychotherapist. Her mission is to help ambitious...
08.24.2023
All Things Social Media, Neurodiversity, and Accessibility With Briar Harvey (Part 2)
This is the second part of my 2-part conversation with Briar Harvey about all things social media, online marketing, neurodiversity, mental illness, and accessibility. If you haven't already listened to Part 1, you can listen here: https://www.buzzsprout.com/1887252/13429205 We also talk about...
08.22.2023
All Things Social Media, Neurodiversity, and Accessibility With Briar Harvey (Part 1)
Buckle up for Part 1 of a 2-part episode with Briar Harvey about all things social media, online marketing, neurodiversity, mental illness, and accessibility. We talk about the fear of missing out on social media, what it's like to run an...
08.15.2023
Planning Your Marketing Strategy With Michelle Mazur
This episode is all about planning your marketing strategy as an entrepreneur. Michelle Mazur talks about the importance of figuring out your messaging before your marketing. We talk about:The importance of collaboration for your marketing strategyHow you can do less, but...
08.08.2023
Social Media, Content Creation, and Figuring Out What Makes You Happy in Your Business With Jen Liddy
In this week's episode, Jen Liddy talks about how her Facebook account got hacked and caused her to completely rethink her marketing strategy for her business. We also discuss:When TikTok and other social media platforms can work for you, versus when...
08.01.2023
SNEAK PEEK: Social Slowdown Book Introduction
Last week I launched my new book, Social Slowdown: Market Your Business Without Sacrificing Your Mental Health. So for this week's podcast episode, I figured I'd give you a sneak peek into the book with an audiobook version of the introduction. If...
07.27.2023
Behind the Scenes of the Social Slowdown Book: Publishing and Pre-order Issues
Ohhhh gosh y'all... You're probably wondering why I'm releasing a podcast episode today instead of Tuesday, and if you pre-ordered the Social Slowdown book, then you already know that we ran into some ~technical~ issues. Well, I'm here to be fully transparent...
07.18.2023
Hiring Lacy Boggs to Help Me Write My First Book
I hired Lacy Boggs to help me write the first draft of the Social Slowdown book, and today she's here with me to talk all about the writing process. We also talk about:Book launch strategyHow it felt to work with a...
07.11.2023
Social Slowdown Book: Coming July 27th, 2023!
Did you hear?! The Social Slowdown book is coming out on July 27th, 2023! If you didn't already know, I wrote a book, taking all of the best bits and pieces from this podcast and putting them together into an easily...
07.05.2023
Accessible Social with Alexa Heinrich
How do you build an accessible and inclusive social media and website? Alexa Heinrich is here with us to give us insight into the world of online accessibility. What you can expect from this episode:Website design and accessibilityBest practices for accessibility...
06.27.2023
Figuring Out What You’re the Best at With Dusti Arab
Dusti Arab figured out what she was the best at and what was working for her business, and was able to pivot completely from agency work to fractional CMO work. In this episode, Dusti gives us the scoop on how she...
06.20.2023
Questioning Your Relationship With Social Media With Jamie Jensen
Self-doubt, burnout, rejection sensitive dysphoria. Maybe you've experienced one of these as an entrepreneur, maybe you've experienced them all. In this episode, I talk with Jamie Jensen about managing a healthy relationship with social media, looking after your mental health,...
06.13.2023
Relationships & Networking with Michelle Warner
Relationships are fundamental to building a lasting business. And today I'm here to talk with Michelle Warner about her relationship approach to marketing - versus a traffic approach. In this episode, we talk about traffic funnels vs. relationship funnels, scaled relationship...
06.06.2023
How to Talk About Politics in Your Business Without Pissing People off With Peta O’Brien
I'm sure you can think of a time when something was happening in our social/cultural climate and you wanted to address it in your brand's messaging, but you held back because you didn't want to say the wrong thing or...
05.30.2023
Focused: Reclaim Your Time, Ditch Overwhelm, and Do Less Better (Megan Flatt's Book Launch)
Megan Flatt's book, Focused: Reclaim Your Time, Ditch Overwhelm, and Do Less Better, comes out today, and she's here to give us the inside scoop on it! If you've listened to any of our podcast episodes with Megan Flatt, you know...
05.23.2023
Nurture Marketing with Tamika Auwai
Tamika Auwai is THE expert when it comes to nurture marketing - and she's here today to talk to us all about how you can up your lead nurture game without creating content 24/7. In this episode, we also discuss: Why lead...
05.16.2023
How to Be More Inclusive in Your Marketing With Tristan Katz
In this week's episode, I'm speaking with Tristan Katz about how we can be more inclusive and accessible in our marketing for our businesses. We touch on how we can do better at including trans and nonbinary people and people...
05.09.2023
Middle-of-Funnel Marketing with Katy Widrick
If you're getting the basics right when it comes to middle-of-the-funnel marketing, but you want to take the next step, this episode is for you. Katy Widrick talks all about funnels, automations, personalized workflows, and more. We discuss the importance of...
05.02.2023
Thought Leadership and Writing in the Age of AI with Alyssa Burkus
"We aren't going to be able to solve the problems of the world if we're only listening to a small percentage of the world's voices" This week I'm SO excited to share with you my conversation with Alyssa Burkus, cuz we...
04.25.2023
False Promises in Digital Marketing with Michelle Stevens
From topics like the patriarchy and hormone cycles to sunk costs and securing stable income, this episode with Michelle Stevens is a good one. Michelle Stevens is a self-care advocate for high-passion, low-energy business owners and professionals. She has been...
04.18.2023
Influencers & Email Marketing with Jenny Melrose
I've said it before, and I'll continue to drive it home: you cannot rely on social media to promote your business! In this week's episode, I'm speaking with Jenny Melrose about how why it's important that you utilize email marketing...
04.11.2023
Humane Marketing with Sarah Santacroce
You'd think it would be the default way of marketing, but it's not. And why is that? In this week's episode, I'm speaking with Sarah Santacroce about humane marketing. We also discuss:Showing up authenticallyHow gentle/humane marketing is different from mass marketing and...
04.04.2023
How to Make Working for Yourself WORK for You With Brooke Monaghan
As an entrepreneur, how do you make your work, WORK for you? How do you create a sustainable business? In this episode, I'm speaking with Brooke Monaghan about breaking the "rules" in your business and challenging the status quo. In this...
03.28.2023
Relationship-Based Lead Generation with Bonnie Bakhtiari
This episode is all about social media - the good, the bad, and the ugly when it comes to utilizing it as a business owner. I'm speaking with Bonnie Bakhtiari, a brand strategist and designer for creative entrepreneurs, as well as...
03.14.2023
Sustainable Memberships with Lisa Princic
Lisa Princic knows how to build a lasting membership program - and she's here today to talk with us all about it! Lisa Princic is the owner of Scaling Deep. Over the last 14 years, she has helped thousands of impact-driven...
03.07.2023
Changemaking, Self-Publishing, and Intentional Growth With Erika Tebbens
Erika Tebbens is a Growth Strategist for visionary entrepreneurs, leaders, and changemakers who are looking to make their mark doing things differently –– and leave a legacy of positive impact. She provides growth consulting and training through her company, Erika...
02.28.2023
Unapologetically Chasing Success With Amanda McKinney
"Define success for yourself and then unapologetically chase it. Because [...] if you don't define success for what it means to you, you'll chase someone else's definition." - Amanda McKinney In her new book, Uncover Your Confidence: An Accidental Entrepreneur's Guide...
02.21.2023
Radical Connections with Lindsay Johnson
Do you hear the word "networking" and simply roll your eyes? Well in today's episode, Lindsay Johnson and I have a great conversation that's gonna change the way you think about networking. We talk about radically connecting with others -...
02.14.2023
Holistic Time Management With Becca Rich
Last month we talked a lot about our time spent on social media during the Social Slowdown Challenge, so I thought it would be the perfect time to share my conversation with Becca Rich about time management with you -...
02.07.2023
Social Slowdown Challenge Recap with Sheena McKay
This is the final episode of the Social Slowdown Challenge series, and I'm here with Sheena McKay, our Community Manager + Customer Support Manager to recap the Social Slowdown Challenge. In this episode, we discuss:How people behaved during the challengeOur...
01.31.2023
2023 Social Media Boundaries & Resolutions With Andréa Jones
Today I'm here with Andréa Jones to talk about our 2023 goals, boundaries and resolutions surrounding social media. Andréa Jones is the social media strategist who helps coaches and experts go from stuck to strategic, passion-led powerhouses and visionary thought leaders...
01.27.2023
Challenge Day 5: Boundaries, Self-Compassion, and External Validation
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit loveatfirstsearch.substack.com
01.26.2023
Challenge Day 4: Maximizing and Managing Your Marketing Time with Megan Flatt
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit loveatfirstsearch.substack.com
01.25.2023
Challenge Day 3: Choosing Your Marketing Intentionally
In this episode we're talking all about the ECONOMICS of marketing (it should come as no surprise that Meg is a total nerd about this stuff
01.24.2023
Challenge Day 2: Your 2023 Marketing Vision & Strategies
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit loveatfirstsearch.substack.com
01.23.2023
Challenge Day 1: Debrief Your 2022 Marketing
What do you need your marketing to do for you? What would a marketing victory look like? Sample marketing objectives: Brand awarenessLead generation: list building, inquiries/discover consults, cold sales, etc.Lead qualification/salesDecrease churnIncrease website trafficChoose a primary and secondary marketing objective. For Love...
01.20.2023
Social Slowdown Challenge Prep: Notice Your Behavior
The Social Slowdown Challenge begins next Monday - so consider this "Episode 0" of the challenge... In this episode, I'm going over a few things I want you to take note of before we actually start the Social Slowdown Challenge. After listening...
01.17.2023
Introducing the Social Slowdown Challenge
The FREE Social Slowdown Challenge starts next week!! (If you're listening to this in January of 2023) In this short episode, I'm talking about what to expect for next week's Social Slowdown Challenge. I go a bit more into detail on...
01.11.2023
Ep. 60: Sunsetting Your Social Media With Jocelyn Koury
As of January 2023, we're archiving all of our Instagram posts and shifting to a 9-grid strategy. In this episode, Jocelyn Koury (our Content Marketing Coordinator) and I talk about some of the changes we're making in 2023, how we've decreased...
12.27.2022
Ep. 59: Switching to a 9-Grid Instagram Strategy with Jordan Gill
"So I went to my team and was like, 'We are gonna only have 9 posts on our Instagram and we're gonna archive everything else" - Jordan Gill After taking a look at her social media analytics, Jordan Gill (of Systems...
12.20.2022
Ep. 58: Ace Stone, Marketing Detective Episode 1
Lacy Boggs is a content strategist, author of the bestselling Kindle ebook, Make a Killing With Content, and the mastermind behind the podcast, "Ace Stone, Marketing Detective. As director of The Content Direction Agency, she helps small business owners create...
12.13.2022
Ep. 57: Behind the Scenes: Ace Stone, Marketing Detective
In episode 9 of the Social Slowdown podcast, Lacy Boggs mentioned she was going to start a fiction podcast about business and marketing - Ace Stone, Marketing Detective. And she did just that! The first volume of her podcast is...
11.29.2022
Ep. 56: 7 Marketing Lessons I Learned From NaNoWriMo
I participated in the challenge to write 50,000 words during the month of November for National Novel Writing Month - NaNoWriMo. And I met that goal of 50,000 words! I wanted to share with you how my first year of participating...
11.14.2022
Ep. 55: Getting Your First Coaching Clients Through Collaborations & Networking With Rebecca Tracey
When it comes to finding clients, there are lots of different strategies you can choose from. For Rebecca Tracey, she's found that the best way for her is through collaborating and networking - NOT spending countless hours filming TikTok videos,...
11.07.2022
Ep. 54: Sales Without Social with Liz Wilcox | Email Marketing
You're sick of posting day after day on social media, only to do it over and over again in order to get any smidgen of sales. If this sounds like you, then this episode is for you! In this episode, I'm...
10.31.2022
Ep. 53: Money & Maternity Leave for Self-Employed & Freelancers with Jen Mayer
Jen Mayer is a Brooklyn-based mom of two, a financial counselor, a former doula, and has been self-employed her entire career life. Jen is a financial counselor trained through the Association for Financial Counseling & Planning Education (AFCPE). Her passion...

What's Social Slowdown: sustainable digital marketing for entrepreneurs about?

Download our free app to listen on your phone

Social Slowdown: sustainable digital marketing for entrepreneurs episodes:

Win Better Clients and Bigger Projects with Ilise Benun

Choose a Business Model That Is Set Up to Pay Your Bills With Jessica Abel

Why a Traffic-Based Business Model May Not Be Right for You With Jessica Lackey

Bring More Feminine Energy Into Your Business With Marissa Lawton

The Challenges and Advantages of Entrepreneurship with Diann Wingert

All Things Social Media, Neurodiversity, and Accessibility With Briar Harvey (Part 2)

All Things Social Media, Neurodiversity, and Accessibility With Briar Harvey (Part 1)

Planning Your Marketing Strategy With Michelle Mazur

Social Media, Content Creation, and Figuring Out What Makes You Happy in Your Business With Jen Liddy

SNEAK PEEK: Social Slowdown Book Introduction

Behind the Scenes of the Social Slowdown Book: Publishing and Pre-order Issues

Hiring Lacy Boggs to Help Me Write My First Book

Social Slowdown Book: Coming July 27th, 2023!

Accessible Social with Alexa Heinrich

Figuring Out What You’re the Best at With Dusti Arab

Questioning Your Relationship With Social Media With Jamie Jensen

Relationships & Networking with Michelle Warner

How to Talk About Politics in Your Business Without Pissing People off With Peta O’Brien

Focused: Reclaim Your Time, Ditch Overwhelm, and Do Less Better (Megan Flatt's Book Launch)

Nurture Marketing with Tamika Auwai

How to Be More Inclusive in Your Marketing With Tristan Katz

Middle-of-Funnel Marketing with Katy Widrick

Thought Leadership and Writing in the Age of AI with Alyssa Burkus

False Promises in Digital Marketing with Michelle Stevens

Influencers & Email Marketing with Jenny Melrose

Humane Marketing with Sarah Santacroce

How to Make Working for Yourself WORK for You With Brooke Monaghan

Relationship-Based Lead Generation with Bonnie Bakhtiari

Sustainable Memberships with Lisa Princic

Changemaking, Self-Publishing, and Intentional Growth With Erika Tebbens

Unapologetically Chasing Success With Amanda McKinney

Radical Connections with Lindsay Johnson

Holistic Time Management With Becca Rich

Social Slowdown Challenge Recap with Sheena McKay

2023 Social Media Boundaries & Resolutions With Andréa Jones

Challenge Day 5: Boundaries, Self-Compassion, and External Validation

Challenge Day 4: Maximizing and Managing Your Marketing Time with Megan Flatt

Challenge Day 3: Choosing Your Marketing Intentionally

Challenge Day 2: Your 2023 Marketing Vision & Strategies

Challenge Day 1: Debrief Your 2022 Marketing

Social Slowdown Challenge Prep: Notice Your Behavior

Introducing the Social Slowdown Challenge

Ep. 60: Sunsetting Your Social Media With Jocelyn Koury

Ep. 59: Switching to a 9-Grid Instagram Strategy with Jordan Gill

Ep. 58: Ace Stone, Marketing Detective Episode 1

Ep. 57: Behind the Scenes: Ace Stone, Marketing Detective

Ep. 56: 7 Marketing Lessons I Learned From NaNoWriMo

Ep. 55: Getting Your First Coaching Clients Through Collaborations & Networking With Rebecca Tracey

Ep. 54: Sales Without Social with Liz Wilcox | Email Marketing

Ep. 53: Money & Maternity Leave for Self-Employed & Freelancers with Jen Mayer