As an entrepreneur, who DOESN'T want to get better clients with bigger budgets? Well in this week's podcast episode, Ilise Benun tells us exactly how she helps her clients do just that. We discuss:

•  How to bring your creativity to the business side of your biz
• How being in a different stage of the buyer's journey means adjusting the wording on your platforms to cater to those needs
• The importance of being clear and creative in who you're serving
• 3 tools in the simplest marketing plan
• What you DON'T have to do in order to market yourself and your business 

More About Ilise Benun:
Ilise Benun is a business coach for creative professionals with a focus on mindset, money and marketing. She is also a national speaker, author of 7 books and multiple online courses, including the Simplest Marketing Plan & founder of Marketing-Mentor.com, the go-to online resource for creative professionals who want better projects with bigger budgets. 

Connect with Ilise:

• Marketing Mentor
• Sign up for Quick Tips

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Jessica Abel's background as an author led her to assume that mass marketing and a large audience was the ONLY way to succeed as a business owner; Thankfully, she finally figured out that her business models needed to first pay her bills, and THEN she could make decisions about audience and marketing style.

In this week's episode, Jessica (she/her) and I discuss:

• How to think about choosing a business model, and why/when you may choose one over another
• Choosing a  business model that allows you to make more money in less time
• Working with fewer clients for more money versus working with more clients for less money
• Figuring out how social media fits into your marketing - what do you need it to do for you?

Connect with Jessica:

• Learn more on Jessica's website
• The Autonomous Creative podcast

A little bit about Jessica:
Jessica Abel (she/her) is a graphic novelist, author, creative business coach, and the founder of Autonomous Creative, a coaching company that helps mid-career creative professionals build businesses that can pay their bills AND honor their creativity. Abel founded the company in response to the ever-greater struggle creatives face in making a living. Pushing back on the “starving artist” mythology, Abel focuses on business fundamentals, stripped of jargon and adapted to the unique needs of creative professionals, and puts the tools of making real money in less time—without creative compromise—into the hands of the artists, writers, and entrepreneurs who need them. 

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By now we know that what works for one, may not work for another. And in this week's episode, I'm talking with Jessica Lackey all about business models, and how sometimes what makes sense for other people may not make sense for you and your business. Maybe the traffic-based business models that we're sold can actually be less profitable than a lower, slower pace of business. 

Jessica Lackey is a strategy and operations advisor who is on a mission to radically disrupt mainstream business culture in an effort to create sustainable businesses with a human-centric approach. With a background in corporate leadership, McKinsey & Company consulting, and a Harvard Business degree, Jessica knows a thing or two about hustle culture and what it feels like to judge success by the bottom line…at all costs. 

Now, she combines her deep experience in consulting, Fortune 500 operations leadership, and coaching to help businesses grow without sacrificing the well-being of their clients, team, and community.

Here's what you can expect from this episode:

• The importance of community and relationship marketing
• The "cult-ish" side of social media (in regards to online business)
• Why you DON'T need to build your business like everyone else
• Business models and the math behind scale 

Connect with Jessica:

• Sign up for her newsletter and/or take the quiz "What’s Your Stage of Business?"
• Learn more about Jessica

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Marissa Lawton is an 8-year online entrepreneur and conduit for ancient women’s wisdom who guides feminine seekers to reclaim their divine power and channel it into their businesses. 

As a former licensed therapist who left the medical model of mental health care, Marissa had a behind-the-scenes look into how patriarchal systems and structures continue to diminish women’s ability to co-create the lives and businesses that serve their innate needs. 

And her Work in the world is to change that.

By helping women reconnect to nature’s rhythms, Marissa aims to reintroduce long-denied mysteries and reestablish deep feminine roots in the entrepreneurial space.

In this week's episode, Marissa and I are talking about how you can bring more feminine energy into your business. We discuss:

• Living from a rooted place
• Intuitive decision-making for your business
• Listening to your intuition versus having an analytical mindset when it comes to business decision-making; Can you do both?
• What does masculine and feminine energy look like in a business?
• Traditional marketing with a mystical, sacred flare and how you can bring mysticality into your business
• Redefining your measure of success
• Some examples of how you can bring more feminine energy into your business

Connect with Marissa:

• RootedFeminine.com
• Rooted Feminine Podcast
• Follow Rooted Feminine on Instagram
• Marissa Lawton - Side Hustles for Psychotherapists
• Take the quiz: "What season of “re-rooting” are you in?"

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 In this week's podcast episode, I'm thrilled to be speaking with Diann Wingert, a fellow female solopreneur with ADHD.

Diann Wingert became a business strategist, coach, and mentor after a 20-year career as a psychotherapist. Her mission is to help ambitious outliers with big ideas and busy brains get focused, fired up, and flame retardant. Diann is the creator of The Boss Up Breakthrough, host of The Driven Woman Entrepreneur Podcast, and an expert on creative female entrepreneurs with ADHD traits. 

In this episode, we talk about:

• Therapy vs. coaching: What's the difference, and which one should you seek out?
• Why the shift from a social media-based marketing strategy to an SEO-based marketing strategy may be the exact thing you need and why many female solopreneurs are afraid to make this switch
• Rejection sensitivity, confidence, and fear of failure
• Social media and mental health
• How ADHD and giftedness in women can be both challenges and advantages in self-employment

Connect with Diann:

• Learn more about Diann Wingert
• Connect with Diann on LinkedIn
• Listen to The Driven Woman Entrepreneur Podcast

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This is the second part of my 2-part conversation with Briar Harvey about all things social media, online marketing, neurodiversity, mental illness, and accessibility. If you haven't already listened to Part 1, you can listen here: https://www.buzzsprout.com/1887252/13429205

We also talk about our ability to focus,  the importance of our choice of words, and how the average attention span has decreased significantly over the past decade.

About Briar Harvey:

Briar Harvey is a storyteller and systems witch. She believes that everything has a story and exists within a system. The trick then, is figuring out how to change the rules and tell a better story. She is an IDEA Consultant (that's Inclusion, Diversity, Equity, and Accessibility) with a focus on Neurodivergence (that's ADHD, Autism, Dyslexia, etc). She helps companies create and implement accessibility plans that increase employee retention by at least 50%.

In her free time, she writes stuff and records podcasts. She’s the founder of The Neurodiversity Media Network, a collaborative and accessible media company that is hosting and curating all the news that is relevant to neurodivergent folks. Find her at briarharvey.com and neurodiversitymedianetwork.com

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Buckle up for Part 1 of a 2-part episode with Briar Harvey about all things social media, online marketing, neurodiversity, mental illness, and accessibility.

We talk about the fear of missing out on social media, what it's like to run an online business AND consume content as someone who is neurodivergent, and more.

Listen to Part 2 here.

About Briar Harvey:

Briar Harvey is a storyteller and systems witch. She believes that everything has a story and exists within a system. The trick then, is figuring out how to change the rules and tell a better story. She is an IDEA Consultant (that's Inclusion, Diversity, Equity, and Accessibility) with a focus on Neurodivergence (that's ADHD, Autism, Dyslexia, etc). She helps companies create and implement accessibility plans that increase employee retention by at least 50%.

In her free time, she writes stuff and records podcasts. She’s the founder of The Neurodiversity Media Network, a collaborative and accessible media company that is hosting and curating all the news that is relevant to neurodivergent folks. Find her at briarharvey.com and neurodiversitymedianetwork.com

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This episode is all about planning your marketing strategy as an entrepreneur.

Michelle Mazur talks about the importance of figuring out your messaging before your marketing. We talk about:

• The importance of collaboration for your marketing strategy
• How you can do less, but BETTER and more efficiently - so you can do more of the things you love
• It's not just about the strategy - it's also about the metrics!
• The Expert Up Club

Connect with Michelle:

• The Expert Up Club
• Learn more about Dr Michelle Mazur and her business, Communication Rebel

More about Michelle Mazur:

Michelle Mazur works with brilliant business owners who are shaking things up...but having trouble talking about it. She combines the tools of successful social movements with the qualitative research skills she earned in her communications PhD to help them craft their powerful, captivating message. The author of 3 books (including the newly-updated 3 Word Rebellion) and featured in Fast Company, Entrepreneur and Inc., she knows that speaking about what you do in a clear and captivating way is the key to reaching the people you could help the most. 

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In this week's episode, Jen Liddy talks about how her Facebook account got hacked and caused her to completely rethink her marketing strategy for her business.

We also discuss:

• When TikTok and other social media platforms can work for you, versus when it can be much harder to make it work for you
• The pros and cons of scaling your business
• The value and cost of labor
• Where your freedom comes from as an entrepreneur
• The importance of relationships as you grow your business
• Reexamining the relationship you have with your business: what do you want and why do you want it?

Connect with Jen:

• Learn more about Jen Liddy
• Content Creation Made Easy Podcast with Jen Liddy

Click here to read the blog post

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Last week I launched my new book, Social Slowdown: Market Your Business Without Sacrificing Your Mental Health.

So for this week's podcast episode, I figured I'd give you a sneak peek into the book with an audiobook version of the introduction.

If you want to read the whole book, you can get it for just $3.99 for the Kindle, or for $9.99 for a paperback copy - OR you can get a signed paperback for $20.

About this book:
In a digital world dominated by social media, Meg Casebolt made a bold decision that would challenge the status quo. Seeking respite from the incessant noise and distractions, she embarked on a 100-day social media break, uncertain of the consequences it might have on her business.

To her surprise, Meg discovered that her hiatus had no detrimental impact on her thriving SEO marketing agency. Curiosity piqued, she delved deeper into the experiences of fellow entrepreneurs and small business owners who shared their secret desires to break free from the clutches of social media's grip.

Driven by a desire to understand the dangers lurking beneath the surface, Meg embarked on a profound exploration of the hidden perils of social media. With meticulous research and personal anecdotes, she unraveled the insidious links between addiction, depression, anxiety, and patriarchal oppression that often go unnoticed in the digital landscape.

Meg, in her wisdom, realized that boundaries were the key to reclaiming control and finding balance in the digital realm. Drawing from her own transformative journey, she shares five invaluable strategies to establish healthier relationships with social media—ways to protect your mental well-being, safeguard personal privacy, and nurture genuine connections in an era of superficiality.

But Meg doesn't stop there. She extends a lifeline to those yearning for liberation from the clutches of social media's alluring yet detrimental embrace. With passion and expertise, she unveils a comprehensive array of 20 marketing alternatives—innovative, impactful strategies that can catapult businesses to success while enabling them to ditch social media for good.

Join Meg on an eye-opening odyssey as she dismantles the myths and illuminates the shadows surrounding social media. Through her empowering words, she invites entrepreneurs and small business owners to embrace a new paradigm, one that champions mindful engagement, authentic connections, and unparalleled growth beyond the constraints of the digital universe.

This book is an invitation to reimagine the future—a future where you can thrive without surrendering your sanity to the endless scroll. Are you ready to embark on this transformative journey and discover the untapped potential that lies beyond the confines of social media?

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