What makes a marketing campaign successful—and who decides that? In this short solo episode, Michelle shares things she tells clients *all* the time. 

She unpacks a client moment to reveal how marketing works (or, doesn’t work) when goals aren’t aligned. Learn the difference between awareness and conversion, why you can’t outsource the whole customer journey, and which metrics really matter. 

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Connect with Michelle on LinkedIn: ⁠linkedin.com/in/michelledattilio⁠ 

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Fresh Social Soup next week!