Michelle reflects on a recurring pattern: the rise of amazing technological tools...and not understanding their powers. The internet, the explosion of social media, and now, A.I. Each promised to make life better. In many ways they did, but with very real consequences.

The real question isn’t how fast A.I. can help us work. It’s: What are we optimizing for? More output, or more life?

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Connect with Michelle on LinkedIn: ⁠linkedin.com/in/michelledattilio ⁠

Learn more about sōsh: visit our website and reach out! ⁠getsosh.com ⁠ 

This Social Soup Morsel is a sample of one of our favorite episodes, where Michelle chats with Stephanie Krubsack. Stephanie is a sustainability expert! She is the CEO of Purevant Living and host of the Person and Planet Podcast.

Stephanie explains how businesses can reduce waste, save money, and actually get their teams excited about it. She and Michelle explore hidden revenue in your waste stream and why the word sustainability might be turning people off. And, how to navigate that.

This episode breaks down practical ways to make an impact without freaking out your team or your customers.

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Connect with Stephanie Krubsack on LinkedIn: linkedin.com/in/stephanie-krubsack  

Listen to Stephanie’s podcast, Person and Planet Podcast: creators.spotify.com/pod/profile/personandplanet 

Read Stephanie’s children’s book, The Pale Pickle and eco magazines: personandplanet.com/collections/all  

Check out Stephanie’s company, Purevant Living: personandplanet.com 

Connect with Michelle on LinkedIn: ⁠linkedin.com/in/michelledattilio⁠ 

Learn more about sōsh: visit our website and reach out! ⁠getsosh.com ⁠  

In this episode of Social Soup, Michelle D'Attilio is joined by sōsh team members Maggie and Ashley for a creative experiment in marketing. Each of them rebrands an everyday item (without changing the product at all) to show just how powerful language and positioning can be.

Play along and guess which products they’re describing! This episode breaks down how brands shape perception and influence decisions. It’s a reminder to always look beyond the label.

If you dig what we’re cooking up, then share, rate, and subscribe!

Connect with Michelle on LinkedIn: ⁠linkedin.com/in/michelledattilio ⁠

Connect with Maggie on LinkedIn: linkedin.com/in/maggiegoldenmke 

Connect with Ashley on LinkedIn: linkedin.com/in/ashley-gathman-4b87b136b 

Learn more about sōsh: ⁠getsosh.com ⁠ 

What do words like woke, DEI, and feminist actually mean nowadays? In this team episode, Michelle, Maggie, and Ashley play a game to unpack how language has evolved, and in many cases, been distorted. 

They explore how words shape identity, incite reactions, and fuel division…often without us even realizing it. This episode is a deep dive into why we need to slow down, ask better questions, and think more critically about the language we use every day.

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Connect with Michelle on LinkedIn: ⁠linkedin.com/in/michelledattilio ⁠

Connect with Maggie on LinkedIn: linkedin.com/in/maggiegoldenmke 

Connect with Ashley on LinkedIn: linkedin.com/in/ashley-gathman-4b87b136b 

Learn more about sōsh: ⁠getsosh.com ⁠ 

After a hectic week of client work, stat reports, and strategy sessions, Michelle, Maggie, and Ashley hit the record button and see what happens! 

The conversation includes business lessons, workplace wins, and...a technical glitch. They also discuss why positivity and finding good news in a chaotic world matter so much right now. 

It’s a little chaotic and a lot funny. Grab a bowl of soup and hear sōsh speak candidly!

Digging Social Soup? Rate, share, and subscribe!

Connect with Michelle on LinkedIn: ⁠linkedin.com/in/michelledattilio ⁠

Connect with Maggie on LinkedIn: linkedin.com/in/maggiegoldenmke 

Connect with Ashley on LinkedIn: linkedin.com/in/ashley-gathman-4b87b136b 

Learn more about sōsh: ⁠getsosh.com ⁠ 

In this episode, Michelle breaks down the State of the Union through a marketing lens: not a partisan one. She talks about crisis language, tribal identity, and demanding measurement and facts. Michelle also unpacks how to recognize persuasion architecture and use critical thinking.

If you enjoy Social Soup, share it around! Subscribe, tell your friends, and leave a review.

Connect with Michelle on LinkedIn: ⁠linkedin.com/in/michelledattilio ⁠

Learn more about sōsh: visit our website and reach out! ⁠getsosh.com ⁠ 

Can social media be addictive, or just lead to “problematic use”? This week, the sōsh team breaks down Instagram’s recent courtroom testimony on that topic, where people are claiming personal injury from social media.

This episode explores that and looks at the psychology behind infinite scroll and what addiction really means. We unpack where responsibility lies: platforms, parents, or all of us? The team also talks about screen time and reviews their own, live and on the spot!

Content note: Discussion of mental health, social media addiction, and legal issues related to Instagram.

Want seconds of Social Soup? Then be sure to rate, subscribe, and share the show!

Connect with Michelle on LinkedIn: ⁠linkedin.com/in/michelledattilio ⁠

Learn more about sōsh: visit our website and reach out! ⁠getsosh.com ⁠ 

Michelle shares stories about two small acts of kindness that carried enormous weight while her daughter underwent heart surgery in New York. 

In a time when we’re all feeling exhausted and divided, Michelle explores why kindness stabilizes both the giver and receiver. You don’t need to know what someone’s going through to choose kindness. Michelle’s challenge: Make it a point to someone kindness. Even if it feels small to you, to them it might be huge.

Like our soup? Share it and subscribe! Reviews are great, too!

Connect with Michelle on LinkedIn: ⁠linkedin.com/in/michelledattilio ⁠

Learn more about sōsh: visit our website and reach out! ⁠getsosh.com ⁠ 

This Social Soup Morsel is a taste of Michelle’s first talk with John Graham, an author, activist, adventurer, storyteller, and TikToker! 

John is the Executive Director of The Giraffe Heroes Project, an organization that provides a platform for people to share their stories on positive change. He also shares words of wisdom about searching for meaning.

Love what we’re cooking up? Subscribe and share Social Soup!

Follow John on TikTok: https://www.tiktok.com/@badassgranddad 

Check out John’s website: Johngraham.org  

Connect with John Graham on LinkedIn: linkedin.com/in/johnagraham1

Read John Graham’s memoir, Quest—Risk, Adventure, and the Search for Meaning: johngraham.org/books/quest-risk-adventure-and-the-search-for-meaning 

Connect with Michelle on LinkedIn: ⁠linkedin.com/in/michelledattilio⁠ 

Learn more about sōsh: visit our website and reach out! ⁠getsosh.com ⁠  

Customer service isn’t just a support function: it’s key to a successful marketing strategy. Michelle is joined by sōsh team members Maggie and Ashley to unpack how real human connection, responsiveness, and thoughtful service directly impact retention, revenue, and brand trust. 

The team explores why cutting corners on customer experience often costs more than it saves. They share stories, insights, and discuss businesses that are doing it right.

Subscribe, share, and rate Social Soup if you like our flavors!

Connect with Michelle on LinkedIn: ⁠linkedin.com/in/michelledattilio ⁠

Connect with Maggie on LinkedIn: linkedin.com/in/maggiegoldenmke 

Connect with Ashley on LinkedIn: linkedin.com/in/ashley-gathman-4b87b136b

Learn more about sōsh: ⁠getsosh.com ⁠