Michelle chats again with sōsh team member Maggie Golden about the constantly evolving marketing world. They explore current patterns in marketing, rising ad costs, and how the way we use hashtags is changing. A.I. zaps into the conversation, too.

Tune in for their takes on the death of keyword stuffing, the rise of schema SEO markup, and why memes might just be your brand’s secret weapon. Grab your earbuds and get ready for a fun ride through what’s working (and what’s failing) in today’s marketing world. Spoiler: it’s all about being real and a little weird.

Social Soup is meant to be shared! Subscribe and tell your friends about the show.

Connect with Michelle on LinkedIn: ⁠linkedin.com/in/michelledattilio⁠ 

Connect with Maggie on LinkedIn: linkedin.com/in/maggiegoldenmke 

Learn more about sōsh! Visit our website and reach out at: ⁠getsosh.com ⁠  

Grab more Social Soup again next time!

Michelle flies solo for a raw, personal episode reflecting on an unexpected detour that reshaped her life—and the powerful lessons she's learned in the four years since.

From heartbreak and betrayal to healing and self-trust, she shares how to show up with integrity, even when life hits hard. Michelle also dives into the state of modern marketing, calling for a shift toward ethical, transparent practices. If you’ve ever been knocked off your path—or wondered how to stay rooted in who you are—listen to this episode!

If you want more Social Soup, then subscribe and tell your friends about our podcast!

Connect with Michelle on LinkedIn: ⁠linkedin.com/in/michelledattilio⁠ 

Learn more about sōsh: visit our website and reach out! ⁠getsosh.com ⁠  

Come back next week for another bowl of Social Soup!

How do we build a life—and a world—that feels more like bliss? In this episode, Michelle sits down with sisters Sandi and Stacie Herrera to talk about their new book, Unpacking Bliss, and the framework behind HumanizEDU: a movement to transform school culture and support mental health in real, human ways.

They open up about their sibling journey, co-founding a business, building emotional intelligence in schools, and launching an AI-powered voice companion called Bliss 24/7. From healing burnout to redefining success, this episode is full of wisdom, warmth, and truth bombs.

Bonus: Find out why April 25 is their perfect launch date (hint: it involves Miss Congeniality and tacos). If you crave more Social Soup, then share our pod with others and subscribe!

Check out their company, HumanizEDU: https://humanizedu.com/ 

Read the Herrera sisters’ book, Unpacking Bliss (which has a 24/7 AI voice companion called Bliss, trained on the book’s content to guide readers as they unpack their own journey): https://www.amazon.com/Unpacking-Bliss-Suitcase-Theory-Life/dp/1964686210 

Listen to their HumanizEDU podcast: https://podcasts.apple.com/us/podcast/humanizedu-podcast/id1722458721 

Check out their Culture & Wellbeing Coach Certification program: https://humanizedu.com/cwcc 

Connect with Sandi Herrera on LinkedIn: linkedin.com/in/sandiherrera/ 

Connect with Dr. Stacie Herrera on LinkedIn: linkedin.com/in/dr-stacie-herrera/  

Connect with Michelle on LinkedIn: ⁠linkedin.com/in/michelledattilio⁠ 

Learn more about sōsh: visit our website and reach out! ⁠getsosh.com ⁠  

We’ll whip up fresh Social Soup next week!

Michelle chats with Nader Safinya, founder of culture branding agency Blackribbit and host of the Frog Talk podcast.

In this episode, we explore what it means to lead, communicate, and build brands with real depth. From childhood challenges and racial identity to the contradictions of corporate “inclusivity,” our Nader holds nothing back. He and Michelle unpack how curiosity, creativity, and courage can drive stronger culture and branding, both personally and professionally. We also get into the culture of performative “safe spaces” and why some meetings are just well-catered avoidance.

Plus: a game-changing 72-hour brand sprint offer that might be just what your business needs—link below to get started!

If you love what we’re simmering, share Social Soup with people and subscribe!

Check out Nader’s company, Blackribbit! Offering a phenomenal deal for a 72-Hour-Brand Sprint for $7500 for 5 founders through May 1st, a $35k+ Value: https://blackribbit.com/contact-us-blackribbit/ 

Listen to Nader’s Frog Talk podcast: https://blackribbit.com/podcast/ 

Connect with Nader Safinya on LinkedIn: /linkedin.com/in/nadersafinya  

Connect with Michelle on LinkedIn: ⁠linkedin.com/in/michelledattilio⁠ 

Learn more about sōsh: visit our website and reach out! ⁠getsosh.com ⁠  

Social Soup will be back next week with a fresh batch!

Michelle sits down with Stephanie Krubsack, founder and CEO of Purevant Living and host of the Person and Planet Podcast. Stephanie is a creative director, sustainability strategist, a children’s book author, and so much more!

Stephanie talks with Michelle about what it really means to live and work more sustainably. They dive into how travel can be life-changing (and career-changing), why community and local collaboration matter, and how even the smallest changes can make a huge impact. Stephanie also shares all the details on her upcoming Earth Day event in Milwaukee to release her latest eco magazine—link below! 

Whether you're a business owner, a sustainability enthusiast, or just someone looking to do a little better, this one’s for you!

Like what we’re cooking? Share Social Soup with your friends!

Attend Stephanie’s Earth Day release party at MARN on April 22: https://bit.ly/3RQ04Tc 

Connect with Stephanie Krubsack on LinkedIn: linkedin.com/in/stephanie-krubsack 

Listen to Stephanie’s podcast, Person and Planet Podcast: creators.spotify.com/pod/profile/personandplanet

Read Stephanie’s children’s book, The Pale Pickle and eco magazines: personandplanet.com/collections/all 

Check out Stephanie’s company, Purevant Living: personandplanet.com

Today we’re with John Rogers, who is an executive leader and the founder of RL Leaders Group.

John and Michelle dive into the future of A.I. and its impact on society, work, and values. They explore Bill Gates’ prediction that A.I. could reduce human jobs to just three roles. The two also look at the nuances of brain health, our future as a society, and the implications of A.I. in daily life.

If you love our flavors, be sure to share Social Soup with your friends!

Connect with John Rogers on LinkedIn: linkedin.com/in/johnrogers360/ 

Connect with Michelle on LinkedIn: ⁠linkedin.com/in/michelledattilio⁠ 

Learn more about sōsh: visit our website and reach out! ⁠getsosh.com ⁠  

Come back next week for more Social Soup!

We’re joined again by John Graham, who is an author, activist, adventurer, storyteller, and now even a TikToker! John has over 80 years of action-packed life experience—so Michelle called on him to share some wisdom during this confusing time in the US.

John and Michelle discuss the state of democracy, the power of protest, and the dangers of misinformation. They explore how historical patterns can guide us in today’s cultural and political chaos and the importance of staying engaged in challenging times. The conversation also delves into the struggles faced by young men today. Tune in for actionable insights and impactful stories that remind us of the importance of individual action.

Need some inspiration to dig deep? This is the episode to listen to! If you want to keep spooning up Social Soup, be sure to share, subscribe, and rate our show!

Follow John on TikTok: https://www.tiktok.com/@badassgranddad 

Check out John’s website: Johngraham.org  

Connect with John Graham on LinkedIn: linkedin.com/in/johnagraham1

Read John Graham’s memoir, Quest—Risk, Adventure, and the Search for Meaning: johngraham.org/books/quest-risk-adventure-and-the-search-for-meaning 

Connect with Michelle on LinkedIn: ⁠linkedin.com/in/michelledattilio⁠ 

Learn more about sōsh: visit our website and reach out! ⁠getsosh.com ⁠  

Fresh Social Soup next week!

Phil Gerbyshak returns! He is the writer of the Happy AF newsletter and host of The Happiness Practices podcast. Michelle and Phil explore the key elements of building long-term resilience and navigating mental health needs. They break down simple yet effective strategies to thrive during tough times, including looking at self-compassion and breathing techniques. 

They also look at the importance of knowing when to fight for what matters and when to step back and let go. Tune in for practical advice and an honest discussion about balancing resilience, ego, and self-care.

Wanna slurp more Social Soup? Subscribe and share!

Sign up for Phil Gerbyshak’s weekly happiness newsletter and podcast at https://happyaf.substack.com

Connect with Phil on LinkedIn: linkedin.com/in/philgerb 

Connect with Michelle on LinkedIn: ⁠linkedin.com/in/michelledattilio⁠ 

Learn more about sōsh: visit our website and reach out! ⁠getsosh.com ⁠  

We’ll have more Social Soup for you next week!

Feeling stuck? Wondering if you’re on the right path? This episode dives deep into the power of choice, trust, and navigating life’s curveballs.  Our wonderful guest Shayla Locklear shares stories about building her own life, discovering her true power, and exploring the complexities between wealth and mental health.

We explore the intersection of spirituality and religion, making conscious choices, and recognizing that abundance is already yours—if you’re willing to claim it. Get ready for an episode that will leave you feeling empowered and inspired!

Care for more Social Soup? Then share, subscribe, and rate!

Connect with Shayla Locklear on LinkedIn: linkedin.com/in/shaylalocklear   

Check out Shayla’s website: theshaylalocklear.com 

Connect with Michelle on LinkedIn: ⁠⁠⁠linkedin.com/in/michelledattilio⁠⁠⁠ 

Learn more about sōsh! Visit our website and reach out at: ⁠⁠getsosh.com⁠ ⁠  

Come back again next week for another helping!

In this episode of Social Soup, we talk with the incredible Lynne Dixon-Speller, Academic Dean at Edessa School of Fashion in Milwaukee. 

Lynne and Michelle discuss the significance of Black History Month and Women’s History Month. Lynne shares insights on the legacies of Black leaders and pioneering women who have shaped our world. They discuss misconceptions behind DEI efforts, ongoing challenges of systemic inequality, and the importance of historical education to shed light on marginalized voices.

Lynne shares her unique perspective and stories as a Black woman, opening up about growing up, tokenism, being a business woman, and more.

If you’d like second serving of Social Soup, then share, subscribe, and rate!

Connect with Lynne Dixon-Speller on LinkedIn: ⁠https://www.linkedin.com/in/lynne-dixon-speller-45002577/⁠  

Check out Edessa School of Fashion: ⁠https://edessa.fashion/⁠ 

Connect with Michelle on LinkedIn: ⁠⁠⁠linkedin.com/in/michelledattilio⁠⁠⁠ 

Learn more about sōsh! Visit our website and reach out at: ⁠⁠getsosh.com⁠ ⁠  

Join us for more Social Soup next week!