Social Soup

In this episode, Michelle breaks down the State of the Union through a marketing lens: not a partisan one. She talks about crisis language, tribal identity, and demanding measurement and facts. Michelle also unpacks how to recognize persuasion architecture and use critical thinking.

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Connect with Michelle on LinkedIn: ⁠linkedin.com/in/michelledattilio ⁠

Learn more about sōsh: visit our website and reach out! ⁠getsosh.com ⁠ 

Can social media be addictive, or just lead to “problematic use”? This week, the sōsh team breaks down Instagram’s recent courtroom testimony on that topic, where people are claiming personal injury from social media.

This episode explores that and looks at the psychology behind infinite scroll and what addiction really means. We unpack where responsibility lies: platforms, parents, or all of us? The team also talks about screen time and reviews their own, live and on the spot!

Content note: Discussion of mental health, social media addiction, and legal issues related to Instagram.

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Connect with Michelle on LinkedIn: ⁠linkedin.com/in/michelledattilio ⁠

Learn more about sōsh: visit our website and reach out! ⁠getsosh.com ⁠ 

Michelle shares stories about two small acts of kindness that carried enormous weight while her daughter underwent heart surgery in New York. 

In a time when we’re all feeling exhausted and divided, Michelle explores why kindness stabilizes both the giver and receiver. You don’t need to know what someone’s going through to choose kindness. Michelle’s challenge: Make it a point to someone kindness. Even if it feels small to you, to them it might be huge.

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Connect with Michelle on LinkedIn: ⁠linkedin.com/in/michelledattilio ⁠

Learn more about sōsh: visit our website and reach out! ⁠getsosh.com ⁠ 

This Social Soup Morsel is a taste of Michelle’s first talk with John Graham, an author, activist, adventurer, storyteller, and TikToker! 

John is the Executive Director of The Giraffe Heroes Project, an organization that provides a platform for people to share their stories on positive change. He also shares words of wisdom about searching for meaning.

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Follow John on TikTok: https://www.tiktok.com/@badassgranddad 

Check out John’s website: Johngraham.org  

Connect with John Graham on LinkedIn: linkedin.com/in/johnagraham1

Read John Graham’s memoir, Quest—Risk, Adventure, and the Search for Meaning: johngraham.org/books/quest-risk-adventure-and-the-search-for-meaning 

Connect with Michelle on LinkedIn: ⁠linkedin.com/in/michelledattilio⁠ 

Learn more about sōsh: visit our website and reach out! ⁠getsosh.com ⁠  

Customer service isn’t just a support function: it’s key to a successful marketing strategy. Michelle is joined by sōsh team members Maggie and Ashley to unpack how real human connection, responsiveness, and thoughtful service directly impact retention, revenue, and brand trust. 

The team explores why cutting corners on customer experience often costs more than it saves. They share stories, insights, and discuss businesses that are doing it right.

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Connect with Michelle on LinkedIn: ⁠linkedin.com/in/michelledattilio ⁠

Connect with Maggie on LinkedIn: linkedin.com/in/maggiegoldenmke 

Connect with Ashley on LinkedIn: linkedin.com/in/ashley-gathman-4b87b136b

Learn more about sōsh: ⁠getsosh.com ⁠ 

What if succeeding in leadership, business, and life all came down to how well we improvise? In this episode of Social Soup, Michelle sits down with Kat Koppett to discuss how improv plays a role in daily life and why human connection is more important than ever. 

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Check out Kat Koppett’s book on applied improvisation, "Training to Imagine" https://tinyurl.com/TrainingToImagine 

Explore Kat’s website: https://koppett.com 

Sign up for Kat’s "Leading with Improvisation" online course:

https://www.leadingwithimprovisation.com/ 

Connect with Michelle on LinkedIn: ⁠linkedin.com/in/michelledattilio ⁠

Learn more about sōsh: ⁠getsosh.com ⁠ 

In this episode of Social Soup, Michelle sits down with Josée Tremblay, a seasoned leader, author, engineer, consultant, and more!  They explore leadership, decision-making, and why fun is an important element in business.

They discuss navigating male-dominated industries and share insights on positive leadership, making better decisions, and creating teams that truly reflect the people they serve. Drink in this conversation about power, perspective, and what it really takes to lead well!

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Check out Josée’s #1 Amazon best-selling book, US and Yet and Yet: usandyet.com

Connect with Josée on LinkedIn: linkedin.com/in/josee-tremblay 

Connect with Michelle on LinkedIn: ⁠linkedin.com/in/michelledattilio ⁠

Learn more about sōsh: ⁠getsosh.com ⁠ 

In this episode of Social Soup, the sōsh team kicks off the new year by discussing bad marketing practices. Michelle, Maggie, and Ashley unpack the growing frustration consumers feel with misleading marketing. They discuss fake discounts, scam ads, A.I. product photos, and dark UX patterns designed to confuse rather than help. 

They dive into real examples, exploring why short-term tricks destroy long-term trust, how smart consumers are pushing back, and why brands need to stop catfishing their customers. 

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Connect with Michelle on LinkedIn: ⁠linkedin.com/in/michelledattilio ⁠

Learn more about sōsh: ⁠getsosh.com ⁠ 

Michelle is joined again by Beth Ridley, expert in workplace culture and Founder and CEO of the Ridley Consulting Group. 

This time, they unpack why burnout has become an unfortunate norm. Beth explains that rest isn’t a reward, but a requirement for great leadership. Hustle culture, subtle workplace signals, and generational conditioning keep leaders stuck in “always on” mode. What does it actually look like to lead with presence, trust, and humanity? Beth shares practical habits to restore energy and show up better.

Check out Beth's card deck for boosting motivation and energy at work! Link below.

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Check out Beth's card deck “52 Daily Habits to Boost Motivation & Energy at Work”: https://ridleyconsultants.com/product/52-daily-habits-to-boost-motivation-energy-at-work-card-deck/   

Connect with Beth and her business, Ridley Consulting Group: ⁠ridleyconsultants.com⁠   

Connect with Michelle on LinkedIn: ⁠linkedin.com/in/michelledattilio ⁠

Learn more about sōsh: visit our website and reach out! ⁠getsosh.com ⁠ 

Michelle is joined again by her friend Chris Kann, owner of CSK marketing and Chris Kann Coaching. Chris is an expert in market research, a business leader, and a coach.

In this episode, Michelle and Chris dive deep into the evolving landscape of ethical marketing. They take a look at manipulative clickbait, emotional exploitation, and the lasting consequences of corporate missteps. They also tackle what it means to market with integrity in a digital-first world. 

They explain why listening to consumers, embracing transparency, and prioritizing empathy—not just profit—can transform brands and build lasting trust. They also explore the role of AI, personal responsibility, and the fine line between persuasion and manipulation.

If you dig Social Soup, then share, subscribe, and rate the show!

Learn more about Chris’ business CSK Marketing: cskmarketing.com 

Check out Chris’ coaching company, Chris Kann Coaching: chriskanncoaching.com 

Connect with Chris on LinkedIn:⁠ ⁠⁠linkedin.com/in/chris-shields-kann-4849026/⁠

Connect with Michelle on LinkedIn: ⁠⁠⁠linkedin.com/in/michelledattilio⁠⁠⁠ 

Learn more about sōsh! Visit our website and reach out at: ⁠⁠getsosh.com⁠ ⁠