When a brand gave a mom influencer a New York Marathon bib she didn’t train for, the internet lost it…and for good reason. In this episode, Michelle and the sōsh team unpack how unchecked authority reveals a bigger problem in both marketing and politics: influence without integrity.

From misguided brand partnerships to political propaganda disguised as truth, the team explores how easily influence can be weaponized. They also discuss what ethical standards should exist for those shaping public opinion.

When everyone has influence, how do we know who to trust? And where does accountability stand?

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Connect with Michelle on LinkedIn: ⁠linkedin.com/in/michelledattilio⁠ 

Learn more about sōsh! Visit our website and reach out at: ⁠getsosh.com