Today, Michelle muses about the influence of marketing on us—both in what we buy and what we believe. How do psychology, persuasion, and business intersect?

Michelle dives into how certain marketing methods hit us on a deep level…and what that all means. She explores tactics like leveraging nostalgia, scarcity, social proof, and storytelling. When does marketing cross the line into manipulation? What happens when brands screw up in their campaigns?

If you’re digging our flavors, share Social Soup with people you know and hit subscribe!

Connect with Michelle on LinkedIn: ⁠linkedin.com/in/michelledattilio⁠ 

Learn more about sōsh: visit our website and reach out! ⁠getsosh.com ⁠  

Grab soup with us next week!

December has been a LOT, which reminds us how important is it to unplug. This Morsels episode highlights our guest Kevin Mann discussing the importance of unplugging. He also shares what success looks like and his favorite quotes.

Is Social Soup slurp-worthy? Then be sure to share it and subscribe!

Check out Kevin’s website, Campdesign: campdesign.net

Dive into Kevin’s mental health campaign, Unf*ck Your Feelings: unfckyourfeelings.com 

Connect with Kevin on LinkedIn: linkedin.com/in/kevingmann 

Connect with Michelle on LinkedIn: ⁠linkedin.com/in/michelledattilio⁠ 

Learn more about sōsh: visit our website and reach out! ⁠getsosh.com ⁠  

It’s another team sesh! This time, Michelle and sōsh’s creative lead Maggie Golden share their predictions for 2025 about business, marketing, and life!

Michelle and Maggie discuss the biggest takeaways from 2024, and dust off the crystal ball to get a glimpse at what 2025 has in store. They also share their guesses for the 2025 Pantone Color of the Year! Whether you’re tickled pink or feeling a little blue, we hope Social Soup can serve as a pick-me-up today!

Savoring our flavors? Please share Social Soup and subscribe—that helps us simmer up more soup!

Connect with Michelle on LinkedIn: ⁠linkedin.com/in/michelledattilio⁠ 

Connect with Maggie on LinkedIn: linkedin.com/in/maggiegoldenmke 

Learn more about sōsh: visit our website and reach out! ⁠getsosh.com ⁠  

We’ll have another batch ready for you next week!

We’re back with another Flashback Friday episode! Michelle talks with Beth Ridley, Founder and CEO of the Ridley Consulting Group and an expert in workplace culture. She and Michelle discuss whether or not DEI is still relevant, and why billionaires like Elon Musk shouldn’t be weighing in on the matter. Beth answers sensitive questions about ethnicity and culture, too. 

Tell others about Social Soup, and hit subscribe. That helps us create more content for you!

Connect with Beth Ridley and her business, Ridley Consulting Group: ⁠ridleyconsultants.com⁠ 

Connect with Beth on LinkedIn: linkedin.com/in/beth-ridley-a92b8b5/ 

Connect with Michelle on LinkedIn: ⁠linkedin.com/in/michelledattilio ⁠

Learn more about sōsh: visit our website and reach out! ⁠getsosh.com ⁠ 

Come back for more Social Soup next week!

“It’s gonna be messy, but it’s gonna be okay.” - Jill Baake

Flashback Friday time! We’re revisiting an episode we’ve been craving after a tough couple of weeks. Michelle chats with Jill Baake, a leader of coaching and strategy at Northwestern Mutual. They dive deep into personal journeys and growth, and times of change in life. Jill shares insights on how to navigate through difficult times—and come out on the other side a better person. 

Craving more Social Soup? Share and subscribe so we can simmer more batches.

Jill wrote a parenting book, “I Love Me Mom”! Check it out: https://bit.ly/3WnaJ9X 

Connect with Jill Baake on LinkedIn: linkedin.com/in/jill-baake/

Connect with Michelle on LinkedIn: ⁠linkedin.com/in/michelledattilio⁠ 

Learn more about sōsh: visit our website and reach out! ⁠getsosh.com ⁠  

More Social Soup next week!

We’re joined by Phil Gerbyshak, the mind behind the Happy AF newsletter and host of The Happiness Practices podcast! 

Phil and Michelle discuss how to find positivity in times of darkness. They open up about the divided nation after the recent election, and how we move forward. Phil poses questions like, “Can we still be friendly without being friends?” and “How do we thoughtfully respond rather than react?”

Be kind. Work to understand. We’ll keep the soup supply coming.

If you enjoy Social Soup, be sure to subscribe and share.

Sign up for Phil Gerbyshak’s weekly happiness newsletter and podcast at https://happyaf.substack.com

Connect with Phil on LinkedIn: https://www.linkedin.com/in/philgerb/ 

Connect with Michelle on LinkedIn: ⁠linkedin.com/in/michelledattilio⁠ 

Learn more about sōsh: visit our website and reach out! ⁠getsosh.com ⁠  

Join us next week for fresh Social Soup!

Michelle gives a quick rundown of marketing essentials in 2025. She digs into best practices for websites and social media, audience segments, artificial intelligence, social impact marketing, and authenticity.

What’s YOUR take on marketing in 2025? Let us know!

Loving Social Soup? Ladle the love by subscribing, rating, and sharing it with people you know. That helps us keep the batches coming.

Connect with Michelle on LinkedIn: ⁠linkedin.com/in/michelledattilio⁠ 

Learn more about sōsh: visit our website and reach out! ⁠getsosh.com ⁠  

We’ll serve up more hot takes next week!

Today we’re joined by Lynne Dixon-Speller, mastermind behind the Edessa School of Fashion in Milwaukee, and Michelle’s friend of 20+ years. Lynne shares the history of Edessa, the first designated four-year fashion college in the USA with global majority (black) leadership. 

Edessa School of Fashion is named after Lynne’s grandmother, Edessa Meek Dixon. She taught Lynne how to sew, sparking her love for fashion and teaching. Lynne talks about what life and education looked like for black families over the past few generations.

Lynne shares Edessa School of Fashion’s unique approach—teaching students practical skills to prepare for the professional world outside of school. Later, she shares Edessa’s incredible events, like an upcoming fashion show honoring designer Virgil Abloh!

Sponsor and attend Edessa’s VUR•JUHL fashion show on November 8! This event highlights Edessa School of Fashion’s commitment to fostering visionary talent, embracing Black and Brown excellence, and shaping the future of fashion culture.

Get tickets for the November 8 show: https://bit.ly/48qSAhc 

Sponsor it! Contact [email protected] to be a sponsor for Edessa’s VUR•JUHL fashion show.

Check out Edessa School of Fashion: https://edessa.fashion/ 

Connect with Lynne Dixon-Speller on LinkedIn: https://www.linkedin.com/in/lynne-dixon-speller-45002577/  

Connect with Michelle on LinkedIn: ⁠linkedin.com/in/michelledattilio⁠ 

Learn more about sōsh: visit our website and reach out! ⁠getsosh.com ⁠  

We’ll have a new flavor of Social Soup next week!

Michelle founded her marketing agency sōsh 25 years ago today in 1999. On sōsh’s golden birthday AND silver jubilee, Michelle talks about the early days of sōsh and shares 11 lessons she has learned as an entrepreneur. And lots of bonus lessons sprinkled in!

When sōsh started, social media wasn’t even a thing. We were all panicking about Y2K disasters instead of A.I. ruling the world. Marketing has evolved in so many ways since then. Ready to party like it’s 1999? We’ve got 25 years of business and life wisdom simmered into this episode!

If you want seconds of Social Soup, make sure to subscribe, share, and rate. That helps us cook up more batches!

Connect with Michelle on LinkedIn: ⁠linkedin.com/in/michelledattilio⁠ 

Learn more about sōsh: visit our website and reach out! ⁠getsosh.com ⁠  

Enjoy fresh Social Soup next week!

Everyone has a story, and then there’s John Graham, a self-proclaimed “badass granddad” who has ENDLESS stories! John has heard the call to adventure from a young age, joining a freighter boat crew as a teenager. He has seen war first-hand, worked for the United Nations, escaped a burning ship during a typhoon, and climbed treacherous mountains…that’s just a sample. We’re not sure what he *hasn’t* done!

John Graham is the Executive Director of global nonprofit The Giraffe Heroes Project, author, speaker, and seasoned adventurer. The Giraffe Heroes Project recognizes people who “stick their necks out for the common good,” and encourages everyone to make a difference. 

John continues to live a life of service. He shares his experiences with PTSD, finding his meaning in life, and so much more. You have to hear it to believe it. Drink up his stories!

Enjoying your Social Soup? Share it with your friends, subscribe, and rate the show. 

Check out The Giraffe Heroes Project: https://www.giraffe.org/ 

Read John Graham’s memoir, Quest—Risk, Adventure, and the Search for Meaning: https://www.johngraham.org/books/quest-risk-adventure-and-the-search-for-meaning 

Connect with John Graham on LinkedIn: https://www.linkedin.com/in/johnagraham1/   

Connect with Michelle on LinkedIn: ⁠linkedin.com/in/michelledattilio⁠ 

Learn more about sōsh: visit our website and reach out! ⁠getsosh.com ⁠  

Join us next week for another bowl of Social Soup!