Michelle is joined again by her friend Chris Kann, owner of CSK marketing and Chris Kann Coaching. Chris is an expert in market research, a business leader, and a coach.

In this episode, Michelle and Chris dive deep into the evolving landscape of ethical marketing. They take a look at manipulative clickbait, emotional exploitation, and the lasting consequences of corporate missteps. They also tackle what it means to market with integrity in a digital-first world. 

They explain why listening to consumers, embracing transparency, and prioritizing empathy—not just profit—can transform brands and build lasting trust. They also explore the role of AI, personal responsibility, and the fine line between persuasion and manipulation.

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Learn more about Chris’ business CSK Marketing: cskmarketing.com 

Check out Chris’ coaching company, Chris Kann Coaching: chriskanncoaching.com 

Connect with Chris on LinkedIn:⁠ ⁠⁠linkedin.com/in/chris-shields-kann-4849026/⁠

Connect with Michelle on LinkedIn: ⁠⁠⁠linkedin.com/in/michelledattilio⁠⁠⁠ 

Learn more about sōsh! Visit our website and reach out at: ⁠⁠getsosh.com⁠ ⁠