Social Speak Network

Change is the only permanent thing in life, they say. That’s never been truer in the world of healthcare marketing. Healthcare marketing is continuously changing. Keeping up to date with the latest digital trends and consumer preference is key to remain competitive and acquire a steady stream of patients. Keep these trends in mind when planning your healthcare marketing campaign. Read more here

https://socialspeaknetwork.com/5-healthcare-marketing-trends-that-will-help-you-stay-on-top 

In today's episode we are going to be talking about blogging for your healthcare center or your wellness practice. Blogging is one of the best ways for you to share your knowledge and your education with prospects and with your network online.

Additionally, a well-written blog post helps to boost your search engine (SEO) rankings for your website thus driving more traffic, to your website for specific keywords and keyword phrases. It's always important as you're writing a blog post to keep both that end user, or that potential patient in mind as well as keeping the search engines in mind too.

How do you go about finding topics to blog about, how do you go about writing that blog post and structuring it, and how do you share it after it's written?

These are the key elements that we will be covering today in the video about How to Blog to Boost SEO for Healthcare Providers. The full blog and transcript is available at: https://socialspeaknetwork.com/how-to-blog-to-boost-seo-for-healthcare-providers/

Healthcare is an ever-expanding, ultra-competitive marketplace. It can also be very technical and jargon-heavy, which can be off-putting to most people. To remain competitive in an ever-evolving industry, it is important to employ creative marketing tactics that cut through the clutter. 

Learn more on our blog https://socialspeaknetwork.com/6-successful-healthcare-marketing-campaigns-you-need-to-see/

Some people may overlook these two platforms thinking either they are for a younger crowd or their target market is not using these platforms, but that's not true. Instagram is one of the fastest-growing social media platforms and Pinterest is being used as a visual search engine, it's just like Google but all pictures! 

I highlight the following points:

1. Tips & Tricks to utilize Instagram to it's fullest potential 

Read the full blog on our website https://socialspeaknetwork.com/how-to-use-instagram-and-pinterest-for-your-wellness-practice/

To learn more please visit https://socialspeaknetwork.com/

Today's podcast is about Facebook groups and how to utilize Facebook groups to get in front of prospects, to build a community around your services, and really create that brand image where you are sharing valuable information and building conversations with your target market. So Facebook groups really have a few different purposes. You can view them as a forum on Facebook, you can view them as a way for people to connect with a community around a certain topic or even in a specific location. And we have seen great success for wellness coaches, dietitians, nutritionists, wellness centers, healthcare organizations, creating groups were their own prospects and members as a way to make sure that they have more consistent communication with those individuals.

Please head over to socialspeaknetwork.com to learn more about digital marketing for health care!

In today's podcast episode, we are going to be talking about Facebook ads. Facebook ads are important for health and wellness businesses and for healthcare services.

Facebook Ads help you establish brand recognition and brand trust quickly and easily. They also allow you to get in front of the right people at the right time. Managing Facebook Ads for your healthcare business is really to not only build your prospect list, but also to nurture those prospects.

Last week, Amber talked some about creating a social media content calendar and figuring out how many times to post and what topics to post about, and so this is taking your social media presence to really another level.

To learn more and read the full transcript, visit SocialSpeakNetwork.com.

In today's podcast, I talk about how important it is to have a digital marketing strategy, this is your foundation. We are all busy working inside our businesses and sometimes things get away from us and go to the back burner because they don't seem like a priority at the moment, like social media, blogging, videos, email marketing, etc. 

When you create a strategy it holds you and your team accountable and you are able to work in advance. Imagine this, you take 2- hours per month and plan out that entire month of content, you know exactly what you will be putting out onto social media, what blogs and videos you want to create and you have a plan. This makes your digital marketing process 10 times easier to accomplish but also to utilize your team and delegate to others. Work smarter not harder.  : https://socialspeaknetwork.com/why-it-is-so-important-to-have-a-digital-marketing-strategy

In this podcast episode, I had the pleasure of interviewing Kim Eickhoff, the founder and creator of the SHiFT program.

Kim stresses how important it is to be present in the moment and to become more aware of your own feelings, patterns, and fears.

• Where are they showing up in your life?

To learn more visit: SocialSpeakNetwork.com

In this podcast episode, Social Speak Network co-founders discuss 10 Tips to Increase your Digital Marketing Presence in the Health & Wellness Industry. Over the upcoming weeks we will be diving into each of these in more detail.

1) Social Media Strategy

Please check out our complete blog post at Digital Marketing in Health Care.

• How influener marketing has changed over time.

1. Influencer Marketing - Getting Started

• What is Influencer marketing?

• Define objectives, goals, type of goals for brands, define target audience, influencer, KPI, your channel (best for B2B and B2C).

• Engagement rate, reach, authenticity, product promotion, content fit, how to identify fake influencers. Freeways and paid tools.

• Type of influencers, Outreach strategy, ways to collaborate (including examples), Negotiation, relationship management (Building Rapport, Briefing, Scheduling Content, Approval Processes), Contracting & Payment Schedules.

• KPI definition, links, not tracking, lack of transparency, irrelevant influencer, making only one time deal, ROI.

• Failed case, best practices for B2B and B2C.

• What does 2019 and beyond look like. Which networks will rise above the rest. Will more brands incorporate IM into their IM mix.

For more information, be sure to check out ShaneBarker.com.