Social Media Strategy... scary words for a lot of people, but ultimately it's all about planning your plan! In this episode we break down what a social media strategy is, how to go about building yours and why it's so important regardless of the size of your business. Whether it's a one-pager, or a glossy deck for a client, the plan behind it is what matters. Georgie has developed social media strategies for large-scale campaigns, clients, and small businesses, backed up by Jo who has fallen victim to many clients that didn't have one in place. 

It's about the Why, Who, Where, What, How and When - but not always in that order. Listen in to find out more from Georgie and Jo! 

This episode is an extension of our very first, going into further detail on the 7 main categories of the social media industry; Social Media Strategy, Social Media Management, Social Content Creation, Social Analytics, Paid Social, Community Management and Influencer Management.

We’ve done it again! Made up a word that is. But it’s a good word, and a word that we think will resonate with social media managers around the world. These third party platforms that we have based our social media careers on change on a terrifyingly regular basis, and it feels like those big changes are happening more rapidly. From changing image dimensions, to every single social media platform suddenly adopting audio (thanks Clubhouse) it is exhausting. So how do you keep up, and should you if it doesn't fit your social strategy? Two big questions. Listen in to find out more.

"That would never happen!!". If you, a fellow SMM find yourself shouting this at the TV on a regular basis WHENEVER a character is working in, or using social media, then this episode is 100% for you. Confession: we rant a little bit in this one. But, we also talk about which TV shows get it right, and how social media has informed and inspired some TV shows. We have much more to say on this, and there are MANY more tv shows out there. Watch this space. 

In the first of our Career Spotlight series we welcome Digital Marketing Consultant, Maya Kavanagh. From her beginnings in the Australian film industry to being an Assistant at Scott Free Films and running digital marketing in the arts during the pandemic, Maya tells us all about navigating the world of social media, including the challenges she's faced along the way with imposter syndrome and burn out.

"Smormals"....'social media' and 'normal' unapologetically smashed together. But what do we mean by this affectionate term, and how do we navigate a world where we work alongside them as SMM experts? During this episode we share our top tips and own experiences - the LOLS and the tears! 

Social media is FUN to work in right? Until it's not. During this episode Jo and Georgie openly discuss periods of time where their mental health has suffered as a result of working in SMM, and how it can be very difficult to let work go at the end of the day. The lines are blurry, so how do you find a way to separate work from personal social media use? 

Working life is rarely dull in social media, and during this episode Jo and Georgie share some of the random, ridiculous and just bizarre moments we've encountered. This is just the tip of the iceberg...we have so many more to share in upcoming episodes. 

What's in a Social Media job title? Turns out, a LOT! Join the Social Unicorns as we play the Job Title Game and discuss how we work in a largely unregulated Social Media Industry, especially when it comes to standardisation of job titles, pay and seniority. 

Breaking down the Social Media Industry into 7 main categories, discussing how it’s turned from the perception of 'playing on Facebook' in 2010 to 'algorithm hacking' in 2021, and what this means for businesses and professionals alike.

Categories: Social Media Strategy, Social Media Management, Social Content Creation, Social Analytics, Paid Social, Community Management and Influencer Management.

Welcome to the Social Unicorns podcast! Meet our hosts, Georgie and Joanna - two Social Media professionals who are on a mission to make working in social a more efficient, effective and respected profession.

To get involved or give us feedback email: [email protected] and if you're a professions, follow us @socialunicornsldn