Social Vendor

Joy Akosa -Eghebi , popularly known as Jacbell is Digital Marketing Expert with 8years experience . She is the CEO of various businesses (Jacbell Media , Stockfish Village , Legit-vendors Nigeria) amongst others.

She has Helped over 50,000 Small businesses in Africa grow and become sustainable.

Social selling enables sales professionals to build relationships with leads. By leveraging their thought leadership pieces, social proofing and other content, they can help potential customers solve problems.

On this episode of Social Vendor, you will learn Ways to Measure Your Brand’s ROI on Instagram.

While we chat to Onochie, a voice over artist with 3 years experience in voice overs and audio production. Onochie uses his crafts and skills to drive a well branded voice over jingles to campaign ads for small and medium scale enterprises on Instagram. I’ll call it Insta-jingle.

3 Ways to Measure Your Brand’s ROI on Instagram  03:11

1. Track your click-through rate (CTR)                      12:26

2. Track each stage of your sales funnel                   15:17

3. Track engagement per dollar spent                      18:07

Access your data through Instagram Insights           24:38

Action Items                                                             28:24

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How do we regain the confidence of Tourists? What can Nigeria learn from Dubai Tourism and South African Tourism? The Land of Origins as Africa's investment hub. Harnessing Cultural Assets for Tourism Development through digital marketing.

Nnenna Fakoya-Smith aka @Ajalanene chats to Tope Samuel @topenomad through tourism promotion and her digital marketing summit in tourism.

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