This Episode focuses on Mobile and the Mobile Movement. Transcript This episode was aired live on Twitter using Periscope. Mobile has become very critical for anyone in their day to day activities. 72% of website views are happening from mobile, a statistic which helps to put up the case of the extent of mobile access […]

This Episode focus on Videos and how Videos have become extremely important as a part of digital content strategy. Transcript One of the reasons why Videos is getting preferred for content strategies as people seem to more open to consuming content of certain timeframes via video more easily than reading the same content. Because of […]

This Episode explains on Social Media Crisis and how to best handle them. Transcript A Crisis can arise when a customer is seemingly wronged by an employee out of mischief or mistake which ends up harming the brand when that issue is put up on Social Media via Visual or written content. It is suggested that […]

This episode will throw light on Social Media Listening/Monitoring. Transcript Sanjay Mehta is co-founder and Joint CEO & Mihir Karkare is co-founder & VP at Social Wavelength. Today’s Podcast will throw light on Social Media Listening/Monitoring. Social Media as a platform has given an opportunity for people to express themselves. This has led to millions of […]

This Episode will focus on whether Social Media can be an effective B2B marketing tool. Transcript A B2C brand loves to be on Social Media as they can become highly consumer facing, do fun engaging activities and have a lot of fans. Whether being on Social Media serves as a good enough opportunity for a B2B […]

This episode covers Insights on some up and coming technologies, the rise and hype of Instant Messaging apps, why anonymous messaging may not be really anonymous and also how to market your brand on Whatsapp. Transcript Social Wavelength Conversations Episode 03 Sanjay Mehta is co-founder and Joint CEO & Mihir Karkare is co-founder & VP at Social […]

This episode covers how the transition between brands and agencies has happened of reducing knowledge gap when it comes to Social Media, how brands now tie Social Media ROI to their bottom line and how to effectively use ‘Path to Purchase Model’ for marketing and sales. Transcript Social Wavelength Conversations Episode 02 Using Social Media for achieving your business goals. Sanjay Mehta is […]

This episode covers why was this Podcast was created, what do the hosts bring to the table in terms of their expertise, their motivations to have a podcast and what can the listeners expect to get, from tuning in to these Podcasts. Transcript Social Wavelength Conversations Episode 01 Sanjay Mehta is a founder and Joint CEO & […]