Socially Latino

Marketing is a lot like dating. You need to get the first date right, but if you don't put in the work and listen carefully, your message could be off-putting or worse.

Crystal Martinez President of Fieldworks joins me on the podcast to discuss The magic of marketers. When marketers are talking to their customers at just the right time with just the right message they can build better relationships and convert more leads into sales.

Small businesses need help now more than ever. We’re in a time where small business owners can no longer just rely on the good old-fashioned methods of marketing to get the attention of their target audience.

In this episode, Priscilla McKinney, CEO of Little Bird Marketing provides insight into the Digital Marketing landscape for local businesses.

Building a network of powerful business connections that become invaluable is critical for business professionals. Today I'm joined by the author of "The Guy Who Knows a Guy". This is a quick and easy read. Full of fun stories and tips that you can put to work right away, this book will give you an easy way to develop the networking skills you’ve always wished that you had.

In this episode, I interview Annie P. Ruggles founder of The Non-Sleazy Sales Academy. Annie coaches small business owners Sales the kinder way to sell - one completely in keeping with ethics, integrity, values, and heart. No arm-twisting, begging, or emotionless scripts required. We discuss how to overcome sales avoidance and what sales avoidance is.

In this episode, I interview Selina Thomas CEO of 6 Degrees HR Consulting. 6 Degree HR is located in Santa Clarita and they are specialists in providing HR service to small and medium-sized businesses. Learn what you need to do to protect your business in times of crisis.

Johana Hernandez joins me on the podcast to discuss her success as a fashion designer. She shares her secret on how she built her business from the ground up.

In this episode of Socially Latino Podcast, I discuss Dual Language education with the leading expert in Dual Language Education Dr. Jose Medina. Dr. Medina is co-author of Guiding Principles for Dual Language Education now in its 3rd edition.

Finally, the 2020 elections are wrapping up now the issue that is on the top of the Latino community is immigration. How will immigration change in 2021 and the next four years?

In this episode, we talk about Hashtags. I share with you my proven strategy to help grow your social media using a very simple hashtag strategy. Once you learn it you'll never forget it, it's that simple.


Show Notes:

Three different types of hashtag
- Community Hashtags
- Branded Hashtags
- Campaign Hashtags

Community Hashtags Types
- Hashtags indicating your product or service, like #sweater or #coffeeshop
- Hashtags indicating your niche in your industry, like #weddingphotographer or #travelphotographer
- Hashtags for Instagram communities in your industry, like #bakersofinstagram or #foodiesofinstagram
- Hashtags for special events or seasons, like #whiteday or #nationaldonutday
- Hashtags using location, like #pastrynyc, #madeintoronto, or #sydneysweets
Daily hashtags, like #mondaymotivation, #tuesdaytip, or #wellnesswednesday
- Hashtags with phrases relevant to what you do, like #becreative or #bakerylove
- Hashtags with acronyms, like #qotd (quote of the day) or #ootd (outfit of the day)
- Hashtags with emojis, like #👟 or #🌞

In this episode, I share the essential plugins I always install on new WordPress installations. I've grouped the plugins into 5 categories.

Security
- Wordfence
- WP Hide

Privacy/ Compliance
- GDPR Cookie

Code Editor
- Head, Footer, and Post Injection

SEO
- Rank Math SEO

Post-Editor
- Classic Editor

Image Optimization
- Short Pixel