Share Sockjig Sneaker Podcast
Share to email
Share to Facebook
Share to X
By Sockjig
4.8
8181 ratings
The podcast currently has 74 episodes available.
In this episode I cover EQL's recent customer privacy incident in full detail and explain what happened, and why it shouldn't be considered as no big deal because incidents like this could potentially be company ending events.
I also talk about Nike suing The Shoe Surgeon and how coverage of the story seems to be ignoring that he's being accused of mass producing counterfeit sneakers. Allegedly.
Timestamps
00:00 - Cold Open
00:21 - Intro
02:38 - On Feet / Pickups
09:22 - Skips
12:57 - Upcoming
15:06 - Shoe Surgeon Sued By Nike
26:08 - EQL and Customer Data
29:22 - Disclaimers
33:17 - Kept The Same Energy
36:12 - Twitter Timeline of Events
46:46 - One Time Exception
51:38 - Tweets Deleted
53:45 - Blowback
57:16 - JBosston617's Side of the Story
01:00:52 - Morality and Companies
01:04:04 - Avoiding Company Ending Events
01:08:43 - Who's to Blame
Buy socks at https://shop.sockjig.com/
The series concludes with a conversation with my friend Corey Whatever who runs the digital agency Whatever Industries that has worked with brands like Rhude, Fear of God, JJJJound on their sites and on their hyped sneaker collaborations. We talk about what happens on that side of the aisle during and after sneaker drops.
You can find Corey Whatever at:
https://whateverindustries.com/
Twitter: @corey_whatever
Instagram: coreywhatever
Timestamps
00:00 - Intro
Support the Jig, buy socks at https://shop.sockjig.com/
Premise
You own a fictional skateshop in San Francisco called Ice Age Skate and you're getting 10k pairs of a Dunk SB to release in-store and online.
Let's create a release strategy plan for a hype collab sneaker, and decide how we want to release in-store, to fnf/vip, and online. We'll also do some Backdoor Math and decide if that's an option we should explore. Finally we look at the logistics involved in warehousing and shipping 10k pairs.
If you like the episode, consider buying some Sockjig Socks: https://shop.sockjig.com/
Timestamps
0:00 - Cold Open: Pump Up The Volume
0:35 - Intro
02:14 - Premise: You’re Getting 10k Pairs of a Hype Dunk SB to Release
04:16 - Why a Nike SB Dunk for the Collab?
06:55 - Think of it Like You're Planning a Wedding
07:35 - Start With Why
08:56 - The Business of Collabs
13:54 - Release Strategy
14:40 - Marketing Plan
17:29 - A Sidebar on Location Clearance
21:03 - In-Store Raffle
25:19 - FNF / VIP
27:08 - Online Drop or Raffle
30:32 - To Backdoor, or Not To Backdoor
34:00 - Option 1: 100% Retail, No Backdooring
34:53 - Option 2: 80% Retail, 20% Backdoored at $200
36:39 - Option 3: 80% Retail, 20% Backdoored at $300
37:08 - Option 4: 50% Retail, 50% Backdoored at $350
38:13 - Option 5: Full Trophy Room Mode
38:45 - Recap
40:51 - Final Stock Allocation
42:46 - Logistics Plan
46:21 - Shipping 10k Sneakers
48:57 - 3PL - Third Party Logistics
53:25 - Did Any Pairs Fall Off the Truck?
54:05 - Backdooring Logistics
55:10 - Drop Time
56:30 - Customer Service
58:21 - What If the Online Drop Didn't Go Well?
01:01:22 - Post Release
This is a special edition Sockjig x Loose Laces Crossover episode all about Nike re-releasing grails like Wu-Tang Clan Dunk Highs and potentially Undefeated Jordan 4s.
Listen and Subscribe to Loose Laces Podcast
Apple https://open.spotify.com/show/7irgYwZjswyrUFCBtdio4T
Spotify https://podcasts.apple.com/us/podcast/loose-laces/id1623728170
YouTube https://www.youtube.com/@LooseLacesPod/
The Game Is The Game Socks available now at https://shop.sockjig.com/
This episode is about how to release a sneaker from a collaborator's point of view. I'll take a look at how they can create a release strategy that suits their needs. But first they need to know what are they trying to get out of a sneaker release and what are their core values. I also evaluate why sneaker releases are the way they are, taking a look at recent releases of Action Bronson, Nina Chanel Abney, and others. I'll answer why some choose raffle, or loyalty access or first-come first-served approach. Plus a lot more!
Links
New Socks Available Now! shop.sockjig.com
MLB Article I'm quoted in: Instant classic? New Balance unveils Ohtani 1, Shohei's first signature cleat
Sockilizer: The Raffle Simulator: https://www.sockjig.com/sockilizer/
Whatever Industries: https://whateverindustries.com/
Timestamps
0:00 Cold Open
00:12 Intro
01:25 Shohei Ohtani Article on MLB.com
04:42 How to Release a Collab Sneaker Series
07:07 On Feet
07:45 Pickups
12:09 Skips / Recent Releases
20:34 Misses
21:55 Don't Stop Disbelieving About Tomorrow
24:19 Skepta's Getting Royalties
27:59 Nike Stepping in the Drake v. Kendrick Beef
29:03 Kanye x Nike Not Happening
31:14 Kool Kiy Gets a Slap on the Wrist
33:28 Intro: UP NYC Lightning 17 Drop
38:35 How to Release A Collab Sneaker: Start With Why
41:26 The Why
48:11 The How: Designing a Release Strategy
54:11 Evaluating EQL
01:02:05 Rewarding Loyalty
01:04:35 The What: Did You Get it Right?
01:06:27 Post Mortem / Retrospective
01:09:50 JBalvin Release
01:10:29 Travis Scott Release
01:12:34 Action Bronson Release
01:14:30 Nina Chanel Jordan 3
01:17:29 HUF AM1
01:18:02 Outro
An in depth look at sneaker brands, collaborators, retailers, resell, sneaker media, trends and overall thoughts on the state of the sneaker game in 2024.
Timestamps
00:00 - Entrance
02:01 - Intro
04:33 - Opening Remarks
15:49 - State of Sneaker Market
17:41 - The Rise of EQL
19:30 - State of Reselling: Resell is Dead, Long Live Resell
21:24 - State of Resell Apps
23:15 - State of Sneaker Media
34:27 - State of Sneaker Retailers
36:33 - Boutiques and the Loss of Targeted Facebook Ads
38:51 - Big Box Retailers
40:20 - PacSun Supporting Independent Streetwear Brands
41:09 - State of Signature Basketball Sneakers
44:18 - A'Ja Wilson and Nike Gaslighting
47:04 - Too Many Signature Shoes?
48:16 - One Release a Year
51:06 - AE1 and Being On Offence
53:56 - State of Nike
58:43 - Dylan Raasch Leaving Nike
1:02:40 - State of Jordan Brand
1:09:19 - State of Nike SB
1:11:16 - State of Adidas
1:13:20 - New Balance is a Family Biz
1:17:47 - Asics: Getting GRs Over
1:19:48 - Reebok and Authentic Brands Group
1:27:13 - Other Brands: Salomon, Saucony, Puma, Hoka, On, Crocs, Luxury, Independent Brands
1:31:59 - Outro
https://shop.sockjig.com/
In this episode, I talk about Nike’s marketing and shitty products problem. I also talk about my trip to Japan, how Instagram is a key for vacation planning, what I wore and what Japanese were wearing. I also talk about shopping and a give a brief history Ginza, the birthplace of Japanese Fashion. Other topics include the Bode Astrograbber release and how Hidden NY has no point of view.
Timestamps
00:00 - Newsradio Cold Open
00:21 - Intro
03:09 - Pickups / Skips / Misses
04:54 - Skips
06:35 - Misses
08:47 - Bode Astrograbbers
13:19 - Hidden NY Asics
20:42 - Nike and Goat
24:51 - Nike's Marketing and Shitty Products Problem
29:41 - Nike's AI Designed Sneakers
31:39 - Nike and MLB Fanatics Deal
33:35 - The Sword of Donahue
37:08 - Big in Japan
41:09 - Picking a Travel Sneaker
42:02 - Clothing for Japan
45:01 - Initial Thoughts in Japan
48:42 - Cash Money
49:42 - Language
50:51 - Food
54:12 - Transportation
57:07 - Sneakers Japanese Wear
59:52 - Clothing Japanese Wear
1:01:36 - Shopping
1:08:37 - Ginza and the History of Japanese Men's Fashion
1:15:19 - Closing Thoughts
Buy Sockjig Socks
https://shop.sockjig.com/
In this episode, I talk about Live Streaming and how future sneaker influencers will more likely emerge from this space. I also share my thoughts on all these overly dramatic takes about the Death of Sneaker Culture because Trump appeared up at SneakerCon. Plus a lot more!
Timestamps
0:00 - Cold Open: Thurston Moore
02:51 - Pickups
04:17 - Skips
07:12 - Misses
08:56 - HartCopy adidas BW Army Release
13:14 - Wale Deserves More
16:36 - Nike Signs Kai Cennat
20:13 - Complex Sold to NTWRK App
25:14 - Future Sneaker Influencers and Livestreaming
27:27 - Trump at SneakerCon
40:01 - Shawn Stussy Says Sneaker Culture is Officially Over
49:09 - Outro
Episode 65 of the Sockjig Sneaker Podcast features an in-depth interview with Mbiyimoh Ghogomu, CEO and Co-founder of Tradeblock, a marketplace app for trading sneakers. Mbiyimoh discusses his personal journey from a sneaker-loving kid to a tech startup CEO, the inception and growth of Tradeblock, and the significance of running a Black-owned startup in the sneaker industry. We also talk about the challenges of having a startup that launched just before Covid-19, and also now the slowing sneaker economy. We also talk about what happened with the recent app UI changes and the strong customer feedback on those changes.
Timestamps
This is special episode of The Sockjig Sneaker Podcast. I found a pilot episode of a sneaker podcast that I originally recorded on November 30th, 2017. I thought it was lost media but I just found it, cleaned it up and publishing for the first time ever. So let's go back to Nov 2017 when Nike Off White The Ten had just dropped, we used to cop Yeezys from EU sites in the middle of the night. A time many look back on now as a golden age.
Timestamps
00:00 2024 Intro
01:15 What is a Sockjig?
02:36 2017 Sneaker Boom
05:11 Rundown
05:40 Nike Off-White The Ten Drop
11:40 Sean Wotherspoon: Need Supply Virginia Drop
15:11 Nike 2017 Year in Review
20:39 Nike Collaborators
20:43 Acronym
21:08 Tom Sachs
22:12 Vlone
23:07 PSNY
23:28 Travis Scott
24:05 Jordan Brand
25:55 New Balance
26:43 Fear of God
27:20 Big Baller Brand
27:30 Yeezys
31:17 adidas Ultraboost
33:23 Pharrell and 4D
33:46 4D
34:15 Outro
Support the show! Buy socks at https://shop.sockjig.com/
The podcast currently has 74 episodes available.
12,486 Listeners
301 Listeners
104 Listeners
1,009 Listeners
197 Listeners
3,885 Listeners
1,221 Listeners
37 Listeners
9,548 Listeners
40 Listeners
26 Listeners
23 Listeners
18 Listeners
904 Listeners
505 Listeners