You’re familiar with the model that we’re talking about today. You buy something, and with your purchase, something—whether an item or money—is donated to a person or organization. Buy one, give one. But what if those on the receiving end aren’t actually getting anything they need?

In today’s episode, we’re sharing three examples of buy one, give one corporate philanthropy (TOMS, Warby Parker, and Bombas). We’re going into how each philanthropic concept came about, how this model can have negative effects, and ways to approach the model that are more helpful to those in need. 

What’s in this episode:

[05:21] Understanding buy one, give one philanthropy and cause marketing

[08:03] How TOMS (shoes) was built on cultural appropriation and actually has negative impacts on the countries it “serves”

[17:05] How Warby Parker (glasses) has done a better job of transparency with their model and actually working with organizations on the ground in the places that they serve

[20:25] How Bombas (socks) started their organization out of a need they recognized (rather than a sock company with a marketing ploy) and how they’re not as overt about their buy one, give one philanthropy

[28:10] The implications of this kind of corporate philanthropy, and how consumers can continue to demand transparency

For full show notes, resources, links and to download the transcript, visit our website: https://thenonprofitreframe.com/

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