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In this episode, Sofia Figueroa, Head of Experiential at Square, joins hosts Rick and Lucy and breaks down how she’s turning brand moments into business drivers. From marching bands at trade shows to custom recovery shoes for chefs, Sofia proves that when you find flow in the friction, you find the magic.
By Agency EAIn this episode, Sofia Figueroa, Head of Experiential at Square, joins hosts Rick and Lucy and breaks down how she’s turning brand moments into business drivers. From marching bands at trade shows to custom recovery shoes for chefs, Sofia proves that when you find flow in the friction, you find the magic.

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