Soft Ambition

Soft Ambition

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Soft Ambition episodes

  • 39. Vulnerability as your business superpower - with Ioana Rotaru, the "no fluff" psychotherapist

    I'm so excited to be joined today in talking about all things vulnerability, authenticity and authority by the one and only Ioana Rotaru, the "no fluff" psychotherapist. The conversation goes in DEEP and we touch on a lot, so today you can expect to hear:



    • how to know where to draw the line on what to share online
    • how to gather the courage to show up as your true self in your business
    • the link between your nervous system and sales + the 4 different responses
    • what to ask yourself before sharing something personal with your audience
    • me opening up about my experience of going to psychotherapy
    • how can someone be seen as an authority (from a psychologist's perspective)
    • have personal brands become narcissistic?


    • You can download the questionnaire referenced in the episode here.


      Ioana Rotaru is a "no fluff" psychotherapist, on a mission to help others reconnect with themselves after childhood trauma and neglect. Her goal is to help you create fulfilling relationships with yourself and others, whether in your personal life or career. If you want to connect with her,(and I know you will), you can find her below.

      Her website

      Her Instagram



      Our links:


      *limited time* Join my Big Leader Energy FREE masterclass here to learn how you can turn your content into profit with my 4-part authority formula.

      Connect with me on⁠⁠ Instagram⁠⁠.

      Sign up to my ⁠⁠free email list ⁠for realllly good story-based emails twice a week.

      Ready to get off the income rollercoaster and master sales your way? Join my signature 6 months group program, ⁠⁠Badass Sales Academy⁠⁠.

      Want to sign your first few 1:1 clients? Enrol in ⁠⁠Consistent Client Attractor ⁠⁠(currently only £111)

      If you'd rather work with me 1:1, find all the options ⁠⁠here⁠⁠.


      1 hr 2 min
    • 38. I'm only doing these 5 things to scale my business this year

      Join me today to hear me break down step by step my entire strategy for scaling the business WITHOUT overwhelm & without complicating things.


      I'm laying it all out very honestly for you, and I know that if you follow at least a couple of the strategies I'm sharing, especially the fourth one, you'll create a lot more clarity for your own next scaling steps.


      A few of the things I touch on are:

      • how I do things differently than what I teach my clients
      • my 2 strategies for growing my audience over the coming year
      • the secret to building trust fast with an audience
      • business model I’m ditching for good
      • beauty of having a very simple business model
      • one habit that I lost during maternity leave & how I’m getting back on track
      • what I’m doing to step up my knowledge (and you should too!)


      • Hope you enjoy it, and don't forget to share and leave us a review.


        Our links:

        Connect with me on⁠⁠ Instagram⁠⁠.

        Sign up to my ⁠⁠free email list ⁠for realllly good story-based emails twice a week.

        Join ⁠⁠Badass Sales Academy⁠⁠ to simplify your sales strategy & get off the income rollercoaster.

        Sign up to ⁠⁠Consistent Client Attractor ⁠⁠if you want to start attracting dream clients (currently only £111)

        If you'd rather work with me 1:1, find all the options ⁠⁠here⁠⁠.

        24 min
      • 37. Is this the secret to success? - with Cristina Oţel

        Wow, what a conversation. Join me today in talking with Cristina Oţel about all things success, emotional intelligence, entrepreneurship, designing a business that feels good and so much more.


        Here is what you can expect to hear in this deep conversation:

        • how to stop feeling SO attached to your business
        • the secret to getting out of the comparison cycle
        • why you shouldn’t try to fix everything that’s going “wrong” in your business
        • what to do when the results aren’t there yet and how to stay on course
        • the 4 questions to clarify what your success looks and feels like

        • …. and much more.



          Cristina's links:

          Website: www.cristinaotel.ro

          Social media: https://www.instagram.com/cristina.otel/

          Podcast: bit.ly/PodcastPauzaDeBine


          Our links:

          Connect with me on⁠ Instagram⁠.

          Sign up to my ⁠free email list for realllly good story-based emails twice a week.

          Join ⁠Badass Sales Academy⁠ to simplify your sales strategy & get off the income rollercoaster.

          Sign up to ⁠Consistent Client Attractor ⁠if you want to start attracting dream clients (currently only £111)

          If you'd rather work with me 1:1, find all the options ⁠here⁠.

          1 hr 23 min
        • 36: The 5 reasons why your Instagram content is not converting to sales

          If you're putting effort into your content but it's not doing the selling for you, and you're not sure why, this episode is for you.


          Tune in to learn:

          - whether you should focus on quantity or quality of your content (you'll be surprised to hear my answer)

          - my favourite sales psychology strategy for content

          - how to speak with confidence in your content

          - the secret to using all the “mini platforms” of Instagram

          - how I teach my clients to stand out (without having to reinvent the wheel)


          In the episode, you also hear me talk about In Demand, my content with authority program. You can check out all the details for it here (currently on pre-sale!) or DM me on Instagram if you're not sure if it's right for you.


          Our links:

          Connect with me on⁠ Instagram⁠.

          Sign up to my ⁠free email list for realllly good story-based emails twice a week.

          Join ⁠Badass Sales Academy⁠ to simplify your sales strategy & get off the income rollercoaster.

          Sign up to ⁠Consistent Client Attractor ⁠if you want to start attracting dream clients (currently only £111)

          If you'd rather work with me 1:1, find all the options ⁠here⁠.

          25 min
        • 35: How to navigate big changes in business & (re)build self-trust with Jemma Broadstock

          Are you considering some big changes or a pivot? Or maybe you're just afraid of trying something new, in case it fails. Or maaaybe you've gone through something that you see as a failure & you're feeling all sorts of ways.


          Either way, we got you covered!


          This episode with the amazing business mentor, multi-passionate entrepreneur, psychology expert & my long-time bestie, Jemma Broadstock (aka my first ever guest episode), is guaranteed to inspire & motivate you.


          Here's what you can expect to walk away with:

          - the power of identifying your behaviour patterns & how to lead yourself through the unhealthy patterns

          - how to know whether it's the right time to make changes in your business

          - the reality of "failure" & how to manage ALLL of that

          - an honest conversation about the online space (omg, I can't believe we actually said this stuff publicly!)

          - why radical personal responsibility is key to business success

          ...and so much more.


          Jemma's Links:

          Connect with Jemma directly on her personal Instagram and on The Ultimate CEO Instagram.

          Download Jemma's free training on how your brain is sabotaging your success.

          Listen to her podcast episode about the reality of shutting down her VA business back in 2021.


          Our links:

          Connect with me on Instagram.

          Sign up to my free newsletter for realllly good story-based emails twice a week.

          Enrol in Badass Sales Academy to simplify your strategy & make sales magic happen.

          Sign up to Consistent Client Attractor if you want to start attracting dream clients (currently only £111)

          If you'd rather work with me 1:1, find all the options here.


          49 min
        • 34: How I would scale to 6 figures & beyond if I was starting again today

          In today's episode, I'm sharing with you the exact steps I would take if I want to start my business again to make six figures in a year - and I use the term loosely to mean a good income where are you now stressing about paying your bills or your team.


          You will learn:

          - what I would start with (which is NOT audience building!)

          - my controversial opinion on content strategy (I know this one will surprise you)

          - how to get visible at any stage, especially early on (without giving away dozens of free calls a month for free)

          ...and more.


          This episode is so valuable even if you're currently making multiple six figures or more because the strategies are a great fit to help you scale more effortlessly if you haven't already mastered them. I even got some ideas myself hehe.


          Hope you enjoy it and don't forget to share & tag us!


          Our links:

          Connect with me on⁠ Instagram⁠.

          Sign up to my ⁠free newsletter⁠ for realllly good story-based emails twice a week.

          Enrol in ⁠Badass Sales Academy⁠ to simplify your strategy & make sales magic happen.

          Sign up to ⁠Consistent Client Attractor ⁠if you want to start attracting dream clients (currently only £111)

          If you'd rather work with me 1:1, find all the options ⁠here⁠.

          28 min
        • 33. OMG I have a new business! The truth behind the new name & brand + what's been going on

          I can't believe I'm typing this but it's official, I'm back with my new brand, new podcast name, a refresh and more excited than ever!

          Tune into this bonus "I'm back" episode to find out what's been going on with me business wise and personally, plus what you can expect from the podcast moving forward *hint hint - a lot more episodes!*, and so much more.
          I missed you, and I'm happy to finally get this secret off my chest and have everything out in the open!
          Also, don't forget to connect with me over on the new IG, and check out the brand new website for Bold In Business.
          Sending love,
          Claudia x


          21 min
        • 32. How I manage my time as a multi 6 figure CEO & mum

          I've been asked so many times how I "do it all" with running a business and being a mostly solo mum (without childcare or family around), and the reality is 1. I don't and 2. The answer is in this episode.

          From the exact systems I use to the questions I ask myself, to the mindset shifts that I made to unlock more productivity in less time, it's all here. 

          Tune in and let me know your thoughts or questions over on IG - send me a DM or tag me in your stories!

          Want to take your sales to the next level? Download my free Badass Sales Planner, trusted by more than 1200 entrepreneurs!

          19 min
        • 31. You MUST ask these 7 questions before hiring a business coach
          This is one of my favourite podcast episodes I've ever recorded, because it's exactly the type of honest conversation I have with my business friends, but I don't see anyone online talk about it. And that is the truth behind business mentorship, the good, the bad and the ugly.
          Today we're exploring:
          Whether you should have a mentor or not right now
          How to choose the right person for YOU
          How NOT to waste so much money and energy on the wrong container
          and so much more. Grab your notepad and let's go! 
          If you want to explore working with me 1:1, have a look here at the different options (some changes coming soon and prices are going up at the end of March!)
          Let me know your thoughts or questions over on IG - send me a DM or tag me in your stories.
          Want to take your sales to the next level? Download my free Badass Sales Planner, trusted by more than 1200 entrepreneurs!
          28 min
        • 30. Do this to stop worrying about competition

          Not to be dramatic, but this unhealthy habit could be killing your business from the inside out. 

          Worrying about competition is crippling - and if you've experienced that, you're not alone. It's one of the most common triggers for most entrepreneurs and one of the biggest distractions that keep you from moving forward. 

          In today's episode, I walk you through 3 simple shifts that are going to change your perspective and show you how you can stop stressing over your competition. 

          Let me know your thoughts or questions over on IG - send me a DM or tag me in your stories!

          Want to take your sales to the next level? Download my free Badass Sales Planner, trusted by more than 1200 entrepreneurs!

          12 min

        About Soft Ambition

        From the publisher's feed

        Welcome to Soft Ambition, the show for ambitious women ready to build success in life & business on their own terms, without having to choose between peace and ambition.