In this episode of Globalcast, Richard Haffner, Euromonitor's Head of Beverages Research, discusses recent trends in the soft drinks industry and gives projections for the future.

Learn about:

• The economic recovery of the soft drink industry
• The fastest recovering category in soft drinks
• How concentrates benefited from the recession
• The biggest driver of the recovering trends

How will the US-Israel-Iran war shape business dynamics beyond the initial shocks? Visit our insights hub at euromonitor.com for free data-driven tools and resources to help you assess risks and plan for longer-term impact.