<p>When Stuart Gregory and Carrie Binns wanted to make an impression and grow Bulloch Solutions’ brand in new territories in south Georgia, they thought outside the carton — er, box. By converting an aging fiber splicing van into an ice cream truck and opening a general store in the lobby, they are engaging members and potential customers in new ways.</p>

When Stuart Gregory and Carrie Binns wanted to make an impression and grow Bulloch Solutions’ brand in new territories in south Georgia, they thought outside the carton — er, box. By converting an aging fiber splicing van into an ice cream truck and opening a general store in the lobby, they are engaging members and potential customers in new ways.

(Soft)Serving The Community With A Broadband Ice Cream Truck, With Stuart Gregory and Carrie Binns

StoryConnect features interviews with marketers, communicators, CEOs and other leaders at cooperative and independent broadband companies, electric cooperatives and municipal power providers. The goal of the podcast is to help listeners discover ideas to shape their stories and connect with their customers. It is produced by Pioneer Utility Resources.

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(Soft)Serving The Community With A Broadband Ice Cream Truck, With Stuart Gregory and Carrie Binns

(Soft)Serving The Community With A Broadband Ice Cream Truck, With Stuart Gregory and Carrie Binns