In this episode of the Building Freedom Podcast, Randy Stanbury sits down with Kennedy Baker to break down a hard truth: software doesn’t fix broken workflows; it exposes them faster.

They dive into the coaching-first approach to software integration, why most builders struggle with implementation, and how to properly build systems that drive consistency, profitability, and scalability. Kennedy also walks through a practical 10–12 week framework for setting up your software the right way, from defining goals and SOPs to building tools, templates, and reporting that actually work.

If you’re tired of chaos, missed details, and systems that don’t scale, this episode will change how you think about software in your business.

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