Software Social

By Michele Hansen & Colleen Schnettler

Technology Business

What's Software Social about?

Two indie SaaS founders—one just getting off the ground, and one with an established profitable business—invite you to join their weekly chats.

Download our free app to listen on your phone

LAST EPISODE

What 2023 Brings for Collee...

01.03.2023

Colleen and Michele talk about their hopes and plans for 2023, and make an announcement about this show.

Software Social episodes:

01.03.2023 What 2023 Brings for Colleen, Michele, and This Show Colleen and Michele talk about their hopes and plans for 2023, and make an announcement about this show.
12.27.2022 The Forcing Function Episode: Launch Christian Genco's New SaaS Michele talked to Christian Genco on December 1 about what he needed to do to launch his new SaaS, TheVideoClipper, with a deadline of having it done before this episode was released. So... did he do it?
12.20.2022 Reflecting on 2022 Michele and Colleen reflect on the year.
12.13.2022 Culture + Feedback = ??? Michele shares her takeaways from the book The Culture Map and what it might mean for getting product feedback and building products across countries.
12.06.2022 TinySeed, TinyConf Colleen recaps her learnings from her first TinySeed meetup/MicroConf: Local Austin.
11.29.2022 Listing on MicroAcquire Colleen is ready to go all-in on Refine... and that means moving on from Simple File Upload.
11.22.2022 The Hammerstone Podcast is back Colleen and her business partner Aaron give an update on Hammerstone (Refine) in this crossover episode.
11.15.2022 Qualitative and Quantitative Data Talking to other entrepreneurs made Michele realize that she hasn't talked about interplay of qualitative and qualitative data enough. Michele and Colleen talk about what that means in the context of feature requests and high-touch sales.
11.08.2022 TinySeed! Colleen's company was accepted to TinySeed, which means she now gets to work on Refine full time. That means she can finally make some hard decisions and push. (Note: Colleen and Michele were actually in the same place last week, ...
11.01.2022 Getting Into Public Speaking as a Developer Michele chats with indie developer Benedicte Raae about getting into public speaking through streaming.
10.25.2022 Sick Leave for Indie Founders? Should indie founders take sick leave? Michele and Colleen discuss.
10.18.2022 Competitive Advantage and Moats for Small SaaSes, Part 2 Michele continues her chat with Summit founder Matt Wensing about ways indie SaaS founders can think about moats and competitive advantages. This episode: cost advantages, size advantages (big and small), and false moats.
10.11.2022 Talking Competitive Advantage and Moats for Small SaaSes, Part 1 Michele chats with Summit founder Matt Wensing about intangible assets, switching costs, and network effects, and how they apply to indie software companies.
10.04.2022 Refine Update with Aaron and Colleen Aaron Francis, Colleen's co-founder, swings by to chat about Refine.
09.27.2022 Super Pumped (aka The Saturday Edition) Four things Colleen is super pumped about... and one thing she's not.
09.20.2022 Sprinting a Marathon Colleen and Michele both have a lot going on.
09.13.2022 Hairy Projects and Heat Waves Michele's trying to figure out how to approach charging sales taxes, and Colleen finally pushes to prod despite a challenging week.
09.06.2022 Distribution vs Marketing Colleen's in go mode for Refine.
08.30.2022 One Weekly Win Colleen shares the secret to her recent productivity.
08.23.2022 The One Where Colleen Goes to LA and Michele Looks at Haybales Should indie entrepreneurs take advice from VC-track folks?
08.16.2022 That's the Job Learning new things, feeling like you're a bit out of your depth, pushing to the next level: that's the job of being an entrepreneur, and Colleen and Michele are both experiencing that in different ways.
08.09.2022 Work vs Life vs Everything Else Michele and Colleen catch up on Michele's conference talks... and try to figure out how she can get more balance.
08.04.2022 Bonus: Pre-Episode Banter for 8/9/22 Folks seem to love our casual banter, so here's what Zoom captured on our backup recording before we started the actual recording for next Tuesday's episode.
08.02.2022 Colleen vs the Cliff It's finally August, and Colleen is coming up on the deadline for Refine to support her working full-time... or is it?
07.26.2022 Starting a Business - Even When Your Family Doesn't Want You To Ever had friends or family question your decision to start a business or discourage you from going full-time? Michele and Lucie Baratte dive into that in part 2 of their conversation.
07.19.2022 Vision and Empathy with Lucie Baratte of Logology Michele chats with Lucie Baratte, co-founder and art director of Logology.
07.12.2022 What's Hammerstone? A Broadcast of the Hammerstone.dev Podcast with Colleen and Aaron Colleen and Aaron chat about all things Hammerstone.
07.05.2022 From Side Project to Full Time with Damon Chen and Michael Rouveure Michele chats with Damon Chen and Michael Rouveure about how taking funding from Calm Fund allowed them to go from working on their businesses on the side to full-time.
06.28.2022 When Should You Let People Pay You? Michele chats with longtime listener Vic Vijayakumar about how to get to the point where he feels comfortable letting people pay for his new shared SMS inbox SaaS, HeyTexting.
06.21.2022 Q&A! How would Michele and Colleen change each others' businesses? Why is Geocodio hiring now? And more on our Q&A episode!
06.14.2022 Sales Mode Colleen shifts into sales mode for Refine.
06.07.2022 101 Episodes! Michele and Colleen reflect on where they’ve come from and where they’re going.
05.31.2022 The One Where the WiFi Goes Out Colleen and Aaron gave their workshop at RailsConf! Well, a version of it.
05.24.2022 Betting on Multiple Horses with Dan Rowden and James McKinven Michele chats with Dan Rowden and James McKinven, hosts of the No More Mondays podcast, about how they each manage a portfolio of indie businesses.
05.17.2022 The Water Bowl of Sorrow Colleen's launch doesn't go quite as hoped.
05.10.2022 Be a Champion with Zuzana Kunckova, Founder of Larabelles Michele chats with Zuzana Kunckova, self-taught developer and founder of Larabelles.
05.03.2022 Launching, Back to the Future Style Colleen's new company finally launches its first product.
04.26.2022 Positioning for Maximum Impact with Zach Goldie Colleen chats with Zach Goldie, positioning consultant, about how to better pitch her product, Simple File Upload.
04.19.2022 Founding, Selling, and Starting Anew with Adam Pallozzi, Exited Founder of Junior Rockers and Co-Founder of SleepHQ Michele chats with Adam Pallozzi about the highs and lows of selling a business during the pandemic.
04.12.2022 Don't Forget to Sell What You Have Colleen and Michele discuss Colleen's marketing to-do list, and all things conference workshops.
04.05.2022 Sales for Founders with Ben Orenstein, Co-Founder of Tuple Ben Orenstein shares his hard-earned tactics for navigating enterprise sales as a technical founder.
03.29.2022 From Learning to Code to Llamas Michele chats with Marie Ng, founder of to-do list SaaS Llama Life.
03.22.2022 Less Codesy Stuff, More Salesy Stuff Colleen has 5 months until Hammerstone runs out of client funding. What to do, what to do.
03.15.2022 Raising a Business and Family with Anna Maste Colleen chats with Anna Maste, founder of Boondockers Welcome, about growing a business to exit while raising a family.
03.08.2022 Finding Your Career Niche with Nate Berkopec Colleen chats with Nate Berkopec, Ruby on Rails performance expert, about mindset and creating your own career path.
03.02.2022 Special episode: Two additional ways you can help Ukraine A quick special episode on two efforts we're involved in to help Ukraine
03.01.2022 The Business of This Podcast Colleen and Michele chat about the business of this podcast.
02.22.2022 How to Use Twitter Effectively (feat. Arvid Kahl) Michele chats with Arvid Kahl about how to grow your Twitter presence.
02.15.2022 Workshopping Pay-As-You-Go Failed Payments Colleen helps Michele work through a challenge with failed payments.
02.08.2022 Selling a Business and Scaling Another Amidst Tragedy A raw conversation between Michele and Jesse Hanley about how he sold his first business and scaled up his SaaS last year all while dealing with the death of his infant daughter Leia from Trisomy 13.

Older episodes

Software Social

What's Software Social about?

Download our free app to listen on your phone

Software Social episodes:

What 2023 Brings for Colleen, Michele, and This Show

The Forcing Function Episode: Launch Christian Genco's New SaaS

Reflecting on 2022

Culture + Feedback = ???

TinySeed, TinyConf

Listing on MicroAcquire

The Hammerstone Podcast is back

Qualitative and Quantitative Data

TinySeed!

Getting Into Public Speaking as a Developer

Sick Leave for Indie Founders?

Competitive Advantage and Moats for Small SaaSes, Part 2

Talking Competitive Advantage and Moats for Small SaaSes, Part 1

Refine Update with Aaron and Colleen

Super Pumped (aka The Saturday Edition)

Sprinting a Marathon

Hairy Projects and Heat Waves

Distribution vs Marketing

One Weekly Win

The One Where Colleen Goes to LA and Michele Looks at Haybales

That's the Job

Work vs Life vs Everything Else

Bonus: Pre-Episode Banter for 8/9/22

Colleen vs the Cliff

Starting a Business - Even When Your Family Doesn't Want You To

Vision and Empathy with Lucie Baratte of Logology

What's Hammerstone? A Broadcast of the Hammerstone.dev Podcast with Colleen and Aaron

From Side Project to Full Time with Damon Chen and Michael Rouveure

When Should You Let People Pay You?

Q&A!

Sales Mode

101 Episodes!

The One Where the WiFi Goes Out

Betting on Multiple Horses with Dan Rowden and James McKinven

The Water Bowl of Sorrow

Be a Champion with Zuzana Kunckova, Founder of Larabelles

Launching, Back to the Future Style

Positioning for Maximum Impact with Zach Goldie

Founding, Selling, and Starting Anew with Adam Pallozzi, Exited Founder of Junior Rockers and Co-Founder of SleepHQ

Don't Forget to Sell What You Have

Sales for Founders with Ben Orenstein, Co-Founder of Tuple

From Learning to Code to Llamas

Less Codesy Stuff, More Salesy Stuff

Raising a Business and Family with Anna Maste

Finding Your Career Niche with Nate Berkopec

Special episode: Two additional ways you can help Ukraine

The Business of This Podcast

How to Use Twitter Effectively (feat. Arvid Kahl)

Workshopping Pay-As-You-Go Failed Payments

Selling a Business and Scaling Another Amidst Tragedy