Software & Technology by MarketScale

When it seems hackers and security breaches happen as quickly as news outlets can report them, one data security company is taking a "hands-on" approach to digital identity.

On this episode of the Software Tech Podcast, we sat down with Covault founder and CEO Louie Gasparini to discuss how biometrics are the new wave of digital security. Gasperini has been involved in identity security since "identity started on the Internet in building the first online banking system at Wells Fargo back in 1996," Gasparini said.

"At Covault, we figured identity should be something that you control, like you do with your driver's license, membership card or credit cards that prove who you are," the security veteran said. "It should be like that where you're given an online identity that you can fully control."

Covault is a digital encryption mobile app for consumers to keep their own personal data and important personally-identifying documents safe and at their disposal with biometric key encryption. Gasparini says, "You should be in control."

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It’s no secret that blockchain has emerged to become a disruptive technology in our world. The possibilities of it’s usage are not limited to cryptocurrency, which may be a common misconception; its core foundation of decentralization makes it ideal for data-driven optimization. Today, specifically, we will be discussing its use with data science, and how blockchain can and will eventually transform data science as we know it. We sat down with Luciano Pesci, CEO of Emperitas and a 5th time guest on MarketScale, to get his take on how blockchain can and will transform data science. “Block chain is a very different approach to data basing information," Pesci said.

We take a look at the future of data science, what’s standing in the way of it’s reform through decentralization, and ultimately how the emergence of block chain in data sciences can open up a new frontier for machine learning and AI applications by using the past to predict the future. "Ethereum probably represents more of the future and more of what's possible with data science moving forward than bitcoin," Pesci said.

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Call-recording technology is a simple but effective way to provide value to a company from just about any industry, empowering consumer insight, quality control and providing data for important company-wide decisions. On today's podcast, we're joined by Kevin Levi, VP of Marketing for OrecX. Last time we spoke on the external benefits of call recording technology; which industries benefit from it and how. This time, we're digging in deeper, exploring the internal benefits of the software; how can individual roles and departments within a company find value and often financial gain with call recording, from the compliance officer to the CEO?

"The CEO is going to be benefiting from all the intelligence the call recording system feeds to all the departments," Levi said. We also get a look into the evolution of the technology itself, how it's reflective of a software trend toward open source systems that're removing barriers to accessibility, and how these innovations are putting this tech in the hands of small companies and start-ups as well.

"Imagine a CEO who has those weekly town hall meetings...what if he or she were to play a portion of a really positive call where somebody was praising the company up and down," Levi said. "Putting the voice of the customer out there for the staff to hear in some sort of motivational manner, could have a really big impact."

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Traditional marketing gives consumers a look into a company’s identity. On today's podcast, we were joined by Beibei Dong, Associate Professor of Marketing at Lehigh University. She spoke on the changes that smart technology is bringing to marketing strategy and the ways it is shaping how consumers interact with brands directly. With the advancement of technology, companies must find ways to engage potential customers or become stale and obsolete.

“If you really think about today’s world, so the digital technology has really stressed on the importance about like customer engagement because now customers are active co-producers or sometimes even destroyers of value for companies," Dong said.

Dong lays out examples from some of the world’s largest brands, including Walmart, McDonald’s and Doritos to explain how technology is changing their experience and business model. Consumers are now more tied to brands than ever before, and the ones who are letting their customers have a stake in the company direction are making a mark.

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A decade ago, business intelligence sounded like more of a burden than enlightenment. Data was inaccessible, financial analysts were basically human calculators, and making important business decisions on KPIs derived from 7+ siloed data hubs stirred too much doubt to be useful. Things are different now; cloud technology and interoperability have made business intelligence intelligent again. On today's podcast, we're joined by Kellen Jemeyson & Clint Bowers of Smart Business Concepts, who have seen the evolution first hand. "Profitable companies understand the numbers," said Bowers. With increased accessibility and comprehension, extensive KPIs are now in the hands of medium-sized, small and even start-up companies, encouraging proactivity instead of adaptability. Kellen and Clint break down how analysts have gone from calculators to consultants, the true power of cloud data on profitability, and some examples of how business intelligence might benefit a manufacturing-focused company. "It's no longer going to be big that eat the small, it's going to be the fast that eat the slow," Jemeyson said.

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On this episode of the podcast from our Digital Marketing Professors Series, we sat down with Eric Karson, Ph.D., Associate Professor of Marketing at Villanova University. In the undergrad digital marketing course that he teaches, Karson covers SEO, analytics, email marketing and social media marketing. However, a significant portion of time is devoted to a hands-on SEM simulator.

"SEO used to be the main component for digital marketing," Eric told us. "[Now] we spend quite a bit of time on SEM, because buying those keywords is critical in today's digital marketing space."

The move from SEO to SEM has marked a large shift in digital marketing itself, where marketers have transitioned from "being attitude theorists to being behavior analysts," Eric says. "The best predictor of future behavior is past behavior, and more and more we have the data on what behaviors our consumers are doing."

The "Financial Industry" is not known for being super flexible when it comes to new technological advancements, for good reason. Money is an extremely delicate thing and there is an advanced level of reliability needed on a daily basis. Technique Data Systems has a specific focus on improving the "middle" part of the daily processes. On today's podcast, our host spoke with the Vice President of Sales for Technique Data Systems, Scott Milliken.

They discussed the growing impact/flexibility that middleware is having, the common misconceptions surrounding middleware, and Scott described the time he basically walked into Scrooge McDuck's vault. "The reporting and auditing that you're going to get from middleware is outstanding. I mean, It's a game-changer. When it comes to realizing the ROI for the new recyclers that are available today, the middleware really, really does that," Milliken said.

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We're used to the phrase "this call may be recorded for quality assurance purposes" by now; it's in practically every customer service hotline. 20 years ago this wasn't the case, and even now, not all businesses have been educated on the value of call recording technology. Kevin Levi, marketing manager for OrecX, is a veteran of the call recording industry, and has seen the improvements in tech and the spread in adoption. "Most call centers with more than two people in them, just about every single one today uses call recording for quality assurance or for compliance," Levi said. Though call recording software is common place in call centers, Levi still sees a struggle in convincing all businesses that they could benefit from this simple yet insight-bringing software. He joined us on this Software & Technology podcast to reveal the varied but essential benefits of empowering a company with call recording capabilities, from consumer insight to verification. Levi walked us through changes in speech detection technology and sorting metadata, as well as how OrecX educates their customers authentically.

For more information on OrecX and to learn about ways, you can visit their website and read through their blog.

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Drones are more than just toys or weapons - they're at the forefront of new technologies for property rights, human rights, and global development. The way we think about drones and their uses has vastly shifted over the years. Businesses and entire industries have begun adopting them for one key point, and that is data collection. We sat down with J.B. Bernstein, CEO of AviSight, to talk about recent innovations in drone tech, and how he utilizes them for comprehensive data collection. “Drones represent the best way to collect data," Bernstein said. We discuss the importance and limitations of going past BVLOS, how the FAA is working to regulate drone use, and where he sees the development of drones going in the next 5 to 10 years.

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GIS technology has become a staple part of drone technology, powering much of the site-mapping and surveying for critical infrastructure, agricultural, and energy operations. Esri, one of the leaders in geo-spatial technology, hasn’t stopped there. The power of geo-mapping has shown tangible economic benefits in everything from banking to retail, and our guest today, Esri senior product manager Peter Becker, joined us from the InterDrone trade-show floor to break down these exciting and evolving applications.

"It's not just 'fly the drone and then hand somebody a disk,' it's 'how does that help me make decisions and become valuable,'" Becker said. Listen to Becker explain how Esri stands out in the industry, as well as how the company prides itself in educating drone professionals on this powerful technology.

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