Software & Technology by MarketScale

Mobile ordering and self-service technologies have been dominating all kinds of industries in recent years, often being seen in food & beverage, retail and hospitality businesses. The way younger generations are interacting in these markets has changed, and continues to change financial institutions have had to grow to meet these trends as well.

In this episode of the Software & Technology podcast, we’re joined by Shaun Stuger [embed contributor page], General Manager of Business Development and Services at Braxton Technologies, LLC. Braxton Technologies provides satellite ground systems, command and control, and secure data distribution solutions for government and commercial clients.

Stuger explains that to stand out in the aerospace field, especially as a software solution provider for government and military operations, you need to bring speed to market and low costs, as low as a tenth of the cost when compared to competitors.

"We look for excellence across everything that we do: It’s the people, the products and services that we provide, the reciprocities that we have in place, and I think when you look at the comprehensive nature of everything that we’re trying to do from all those areas, it really does provide an ecosystem where we can bring all of those pieces together,” said Stuger on how Braxton Technologies works to bring down prices and provide a great product.

The fact that Braxton tech products are needed “to protect and serve our nation” drives their desire for excellence at all levels, but also requires a partnership with their customers to ensure that they are providing the customer service needed to ensure the success of their products—and of their customer’s products and services as well. The result? Thirty percent growth in 2018 alone.

Is pressing delete enough? Is physically damaging a hard drive enough? In both instances, not really. Deleting a file by dragging it to the trash bin and emptying your trash makes it look like the file's gone, but with the right tools is completely recoverable. It's just hidden from your operating system. Taking a hammer to your hard drive works if you completely obliterate it, but if there's even a chance your hard drive will spin again, bad actors can salvage information. What does it actually take to permanently delete data in the digital age?

To help us break it all down on the Software & Technology podcast, we’re joined by Ryan Lobo, Vice President of Marketing & Sales at Proton Data Security. Proton Data Security is a leading manufacturer of degaussers and data security products designed to wipe hard drives. On this episode, Lobo talks Cloud service paranoia, consumer remedies for safely deleting data, and the data deletion standards that the NSA recommends.

“Just drilling a hard drive is not going to take care of it, or [even] hitting delete. That leaves the data definitely there and any skilled person that knows what they’re doing can retrieve the data," Lobo said.

Every day, people across the world receive phone calls that often begin with “This call will be recorded for training and quality purposes.” While this typically doesn’t concern the majority of folks, you’re often left wondering why these companies choose to record their calls. For contact centers and Business VoIP Providers, call recording capabilities can help to improve processes in several ways.

In the futuristic movie Minority Report starring Tom Cruise, the protagonist (played by Cruise) is able to see actions before they happen through a complex system of dreams and technology. This obviously leans strongly towards the fiction side of the science fiction genre, but the movie raises the question of what you would do if you could see a person's actions before they committed them.

Whether you look at Warby Parker, Marriott, or Sony, it's clear that no matter the size, every company is susceptible to bad actors. It's this very real concern that drives companies like Telarus to educate their clients on these risks. Having a secure data network is more than just encryptions and software; it's a cultural shift for a company. This means a layered, constant approach to security, engaging stakeholders in initiatives, and planting seeds for future security measures.

Josh Lupresto, Vice President of Sales Engineering for Telarus, joined us on the podcast to give an insider perspective on what clients are looking for in their cybersecurity. MarketScale host Tyler Kern asks the questions: how does each partner present a different and unique challenge, and are any two solutions the same? What innovations do you see coming down the road that will have an impact on the industry? Lupresto explains in detail, giving tips on how other providers should approach the client relationship process when tasked with protecting their sensitive data.

"Everyone has the end goal how do we make money, how do we become more efficient, how do we improve our aging technology. But sometimes how we get there, the journey for each of those is different and the timeline is different," Lupresto said.

Coming off of CES and NRF, two of the biggest trade shows of the year (and it's only January!), we're already deep in the trenches of innovative technology that's going to take the world by storm in 2019. With everything from giant quadcopters, to wearhouse management softwares and robots, to engine-monitoring fluid and sensors, we're on the cusp of innovation constantly. For this episode of the Software & Technology Podcast Show, we didn't want to do more exciting tech highlights. Instead, we took a step back to look at how industries are being affected by some of that tech, and more concretely, how that tech is integrating with the world around it. In essence, today's episode is all about cause and effect.

Daniel Litwin returned from CES 2019 and joined Tyler Kern in the MarketScale podcast studio to talk about everything he saw at one of the largest trade shows in the world. If you missed the show, this is your chance to get caught up on all of the incredible innovations in the world of software and tech.

MarketScale is live in Las Vegas for CES 2019 this week and we checked in with our own Daniel Litwin who is currently getting a firsthand look at the latest innovations in the software and technology world.

Stay tuned for live interviews with representatives from the following companies right here:

11:15 PST: Patrick Santucci, Product Manager , DJI

11:30 PST: ‘Cam’s Corner’, CES observations from our own Cameron Cooper

11:45 PST: Jacques Bonifay, CEO, Transatel

12:15 PST: Nadia Giuliani, COO, Next Industries, Tactigon Skin

12:40 PST: Jerome Loubert, Director of Business Development, FlexFuel Energy Development

MarketScale is live in Las Vegas for CES 2019 this week and we checked in with our own Daniel Litwin who is currently getting a firsthand look at the latest innovations in the software and technology world.

Daniel has been on the show floor all day and said it has been “overwhelming but in the best way possible.”

He said an emphasis on smart technology and 5G connectivity is evident at this year’s event and checked in with the LG ThinQ and Samsung Mobile booths to learn more about what two of the biggest brands brought to Las Vegas for CES.

https://twitter.com/TechMKSL/status/1083080545121136640

Stay tuned for more live broadcasts from the show, including MarketScale’s two-hour broadcast starting at 11 a.m. PST on Thursday.