Lisa McGrath welcomes Erin Leece to discuss the challenges and opportunities of solar energy in Alberta. They address climate-related hurdles, insurance, and ethical sales practices. The conversation covers understanding electricity bills, solar panel performance, and issues faced by large organizations. Erin shares her journey in the industry, highlighting misleading sales tactics and her role working with builders. They explore solar costs, utility charges, energy rate impacts, and scams in system sizing. The episode examines the true cost of energy in Alberta and the importance of bill reviews and suitability assessments. Erin advocates for honesty in the industry and offers a free solar checklist, concluding with contact details and goodbyes.

(0:00) Introduction and guest welcome

(1:03) Alberta's climate and solar energy challenges

(3:08) Solar viability, insurance, and ethical sales

(10:34) Understanding electricity bills and solar industry issues

(17:22) Solar panel performance and large organization challenges

(20:27) Erin's journey and tackling misleading solar sales tactics

(26:30) Erin's role, working with builders, and Alberta's solar preferences

(32:22) Solar costs, utility charges, and administrative fees

(40:03) Energy rate impacts and scams in solar system sizing

(42:30) Solar market expansion and utility program differences

(45:38) Analyzing the true cost of energy in Alberta

(50:58) The importance of bill review and solar suitability assessment

(53:22) Advocating for honesty in the solar industry and closing remarks

(54:32) Erin's free solar checklist offer

(55:08) How to obtain the solar checklist

(56:03) Contact details and final goodbyes