Sean interviews JP DZahr, an expert in digital marketing with experience at Microsoft, Boeing, and the banking industry. JP shares his journey from corporate marketing to creating niche market platforms for the solar industry. They go through topics like pay-per-click advertising, geotargeting, and generating leads through content-rich platforms. JP explains how solar companies can minimize costs and maximize revenue by leveraging Google's AdSense program and organic traffic. Whether you're a solar installer or a marketer, this episode is packed with valuable insights on optimizing solar marketing strategies.

 

Topics covered:

JP Dzhar background

Pre-press

Lawinfo www.lawinfo.com

PPC = Pay-per-click

Geotargeting

Information platform

AdSense

Permutations and Combinations

AI-generated articles for ad pages

Solar Bros

Door Knockers

Tax Credits

Lead generator

Looky-loo

Researcher

Buyer

Generating income using Google Ads

Trolling the Spammers

 

Find out more on:

The World of Codes Website: www.theworldofcode.com

 

Learn more at www.solarSEAN.com and be sure to get NABCEP certified by taking Sean’s classes at www.heatspring.com/sean