The amazing Sarah Heeter of PodFox Media is back with us again for another education filled episode about the power of podcasting. See all the show notes: https://www.tishtimes.com/podcast

Key takeaways from The Power of Podcasting for Sales Pt2  
1) Be Unique
2) Practice Makes Perfect
3) Always be connecting, those connections can naturally lead to sales 
4) Be Intentional 
5) Be A Guest on Other Shows 
6) Provide Value
7) No Need To Break The Bank

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1) Productive Procrastination
You may be participating in "productive procrastination" where you’re intimidated by what you need to do so you do smaller and easier, but still “productive” thing.  Noticing that pattern can help you force yourself to do the big task you’re avoiding. 

2) Intentional Goals
Write down your income goal for the quarter and look at it often. 

3) Prospect Pipeline 
Make a list of 50 good prospects, and keep it at 50. You should always have a pipeline of people that you can pursue when business is slow.

4) Provide Value
Have a quiz or similar resource on your website to provide information or point people in a helpful direction and collect their email so you can follow up with them.

5) Don’t Do It All On Your Own
Collaborate with 10 people, it’s a great way to provide value and build your network. 

6) Seek to Speak
Get in front of 10 new audiences before the end of the year. It doesn’t have to be a huge crowd, it could be a zoom call, a meetup at a coffee shop, or a small class. Build your speaking skills and build new connections.

7) Reignite Old Leads
If you have a dormant lead, reach out to them and ask what’s the best way you can support them. Don’t try and make a sale, just support them and that kindness will come back to you.
Fortune’s in the follow up. 

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With 38 years of transformational coaching, Lisa has helped over 50,000 individuals shift their perspectives, realize their potential, and experience breakthroughs, and access true abundance. As the author of the award winning book:  The Problem Is How You See The Problem and co-founder of  WorldWorks Trainings and Inspire Coaching, Lisa is a passionate advocate for personal growth; believing everyone is just one conversation away from a breakthrough.

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The Problem Is How You See the Problem (book).

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Discover to how succeed in business with the season 1 best of the best mix for the Sold Out Sales Podcast. Get all the show notes: 
https://tishtimes.com/

This episode is the best of Season 1 with special guests: 

Lindsey Anderson

Your Content Can Open Doors For You

• Put your best foot forward online
• Post like a business owner, not an influencer
• You may not get as much engagement but people interact with business posts differently than they do influencer posts 

 Cheryl James

Building Your Reputation

• You need a fulfilment process for after the sale is done 
• Your reputation is built on your client's experience 
• Ask for feedback 
• You need to deliver your services in a timely manner, people don’t want to wait a long time

 Heather Campbell

How Legal Fits Into Your Process

• Your legal contracts should work with and match your enrollment / sales process 
• The person who writes your business contracts needs to understand your business 
• All important terms of your agreement should be well known by the client before they’re asked to sign anything 

Bridgett McGowen-Hawkins

Be Friendly

• Build your business relationships the same way you build personal relationships 
• Reach out after the initial meeting to schedule another time to talk and get to know each other better 
• Be patient and don’t push a sale right away, treat them like a friend 

 Bradley T. Morris 

Bring Value To Your Community

• Provide value in your newsletters instead of just fluff and a call to action 
• Give your audience a reason to look forward to your emails 
• Make your messages more accessible by providing them in different formats (audio, video, text)
• The people on your email list gave you permission to send them emails so don’t feel bad or like you’re “bothering” them when you send them things

Melanie Benson

Don’t Be Afraid To Collaborate 

• “Borrow” visibility from people with larger audiences by collaborating with them 
• It can be hard to build a reputation on your own, but collaborating with people who are more established can help
• Podcasts and virtual stages are a great, and accessible, way to accomplish this 

Carla Titus

Tips For Reaching Your Financial Goals

• Have as few steps between the sales call and the initial deposit as possible
• People want an easy buying experience 
• Plan around the time it usually takes you to receive money from a sale so you don’t fall behind on expenses and you can meet your financial goals effectively 
• You don’t need to follow the normal payment term timelines of your industry. Have payment terms that work for your business

 Jacque McCormack 

Building Mental Resilience 

• You can’t just pretend to be resilient, you need to do the work to become resilient 
• Pretending is exhausting and unsustainable  
• Practicing mini-mindfulness is the first step towards building mental resilience 

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Hear 10 ways to increase sales conversions with Tish Times and the Sold Out Sales Podcast S02E22. See all the show notes: https://tishtimes.com/

Key takeaways: 
1) Quality Over Quantity -you don’t need more leads, you need perfect leads. 

2) Don't forget about referral, and actually asking for them! 

3) Optimize Your Offer to have all the important information that the potential client needs to know.

4) Be Clear and ASK FOR THE SALE!  Make them a clear offer and have them sign a contract.

5) Follow up: have a clear follow-up process.

6) Make it Easy to Buy: Go through the process yourself, or have someone else do it to see if it’s a pleasant experience or not.

7) Don’t Give Up! Stay engaged even if a potential client isn’t quite ready to buy from you.

8) Nurture relationships.   Connect with people and learn about them.

9) Metrics: Measure where you’re getting the most quality leads from so you can focus on those methods or events. 

10) Technology:  Use technology to help you automate what you can 

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Discuss how to excel in a sales career with one of Tish Time's mentors on the Sold Out Sales Podcast S02E21

Cathryn Baker is a dynamic coach, consultant, and keynote speaker who brings decades of experience and a passion for personal growth to every engagement. Over her 37-year career, Cathryn co-founded and successfully exited two staffing companies, gaining invaluable expertise in leadership, operations, and sales. 

After discovering her "unlived life" on a ranch in the Texas Hill Country, she pivoted to launch a coaching and consulting company dedicated to helping businesses develop their talent—particularly mid-level managers poised to become the leaders of tomorrow. 

Cathryn's approach blends her coaching expertise with real-world business insights to bridge the gap for mid-level managers, transforming them into high-impact leaders. As a keynote speaker, Cathryn inspires audiences with her signature talk, "Your Unlived Life is Waiting for You", an engaging mix of storytelling and actionable strategies to help individuals unlock their potential and pursue their dreams. 

Her innovative StorySelling workshops empower sales teams to craft compelling narratives that build relationships and close deals. 

Now residing on a ranch in East Texas with her husband, Cathryn is driven by her passion for helping people discover their true potential and take meaningful action to achieve it. 

Takeaways From The Interview: 

Coaching

• It can be so helpful to have a good coach that notices your potential and pushes you to reach it 
• “Ask good questions and shut up and listen”

Sales Tips

• You’re selling a solution, not a product or service 
• Don’t pursue people who are not your ideal clients 
• If a sales call doesn’t go well, don’t dwell on it, learn what you can from it and move on
• A love for connecting with people is a good foundation for being a successful salesperson 

Act On Opportunities

• Opportunities often present themselves but we don’t notice them or we ignore them or they’re scary so we don’t go for it. 
• Don’t let fear stop you from doing what you want to do 
• Take whatever’s holding you back and reframe it to make it your power 

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Believe in What You’re Selling!
Sometimes the problem isn’t competence, it’s confidence.
 
Consider The Value You’re Providing 
Your pricing shouldn't just be about your time, it’s also about the value you provide. 
 
Don’t Worry About Being Judged 
You may be afraid of being judged and getting rejected but at the end of the day, there are more people who will support what you’re doing than those who are against it 

Be Prepared
Sometimes a lack of confidence comes from a lack of preparation. 

Be Yourself
If you’re pretending to be someone else then you’re going to have a hard time being confident.

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Emmy award winner Kelsey Hunt returns to share how to use writing for strategic sales on the Sold Out Sales Podcast with Tish Times Episode 19. 

Takeaways from this episode: 

Storytelling 

• Stories create emotional bonds
• The story you’re telling doesn’t necessarily have to be your own or one of your clients stories, those are great but you have other options 
• Tell a story that resonates with your potential clients to draw them in 
• Find those trigger points that makes your audience want to take action and pursue your product / service 

Use Simple Story Structures 

• Exposition -> rising tension -> climax -> resolution
• You’ll find that same story structure in most media that you consume
• A good exercise is to pay attention to the media you consume and look for those key moments in the story to help you understand the structure better 

Understand Your Prospect Client

• Make sure you understand your prospect client inside and out so you can best talk to them in a way that resonates with them
• What are their triggers? What are the emotions that they experience around those triggers? What is the key language that they use?
• Your story should echo the prospects experience back to them so they know that you understand their problem 

Using AI

• Use AI to help you research your target audience 
• Use a generative AI (like Jasper or Claude) to help you write your ads if you can’t afford to hire a professional to do it 
• Don’t be scared of using AI, if it doesn't sound right then ask for it to be re-written 
• If you serve multiple different niche’s then have a separate AI account for each one so that the AI doesn’t mix up the messaging for each one, or narrow down your niche

Growing A Community of Leads

• Run a lead campaign and build your community and then run ads, you’ll have more success if you have that foundational community built first 

Improve Your Ads

• Ads are a great way to reach more people and you get a lot of useful data
• Use those ad analytics to improve your strategy

Guest Bio: 

With 16 years of experience producing story arcs for some of the most popular soap operas in the country, Kelsey knows exactly how to capture and keep attention. These skills earned her two daytime Emmy awards by the age of 32. She fell in love with Meta™ advertising when she started her own e-commerce business in 2014. After selling that business for a profit, she discovered that her unique combination of storytelling and strategic marketing was exactly what coaches needed to scale their impact. Today, as founder of Trulli Media, a full-service ads and funnel agency, she combines Emmy-winning storytelling psychology with sophisticated marketing science to break through the noise and scale coaching businesses. Her proven methodology has generated over $15 million in online program sales and launched multiple 7 and 8-figure coaches.

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Eric Twohey is a seasoned marketing strategist, go-giver, wine lover, and creative tactician who is a trusted collaborator of passionate entrepreneurs and purpose-driven leaders to help businesses grow through purposeful, strategic marketing. As President of Uncorked Media Group, Eric leads a team that delivers executive-level marketing leadership and execution without the overhead of a full employed marketing department. His superpower? Translating messy marketing chaos into clear, results-driven strategies that feel good and perform even better, looking beyond traditional digital marketing tactics to leverage relationships and the power of community. 

See all the show notes: https://www.tishtimes.com/podcast

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Networking is crucial for entrepreneurs because it opens doors that would otherwise remain closed. Building genuine relationships with other business owners, investors, mentors, and industry professionals creates a web of opportunities that can accelerate business growth exponentially.

Strong networks provide access to valuable resources that money alone cannot buy. This includes insider knowledge about market trends, potential partnerships, and emerging opportunities. When entrepreneurs face challenges, their network becomes a problem-solving resource, offering advice from those who have navigated similar obstacles.

Funding often flows through relationships rather than cold pitches. Investors are more likely to back entrepreneurs they know and trust, or those recommended by mutual connections. Similarly, customers frequently choose businesses through referrals and personal recommendations, making networking a powerful customer acquisition tool.

Networks also serve as talent pipelines. Finding the right employees, advisors, or co-founders becomes significantly easier when you can tap into your professional relationships for recommendations and introductions.

Perhaps most importantly, entrepreneurship can be isolating. Networking connects entrepreneurs with peers who understand their unique challenges, providing emotional support and motivation during difficult times. These relationships create accountability partnerships that help maintain focus and drive toward business goals.

Effective networking transforms individual effort into collective power, multiplying an entrepreneur's capabilities far beyond what they could achieve alone.

In this episode of the Sold Out Sales Podcast hear from seasoned networking professionals how to network successfully. 

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