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Lindsay Strom started in real estate at 13 years old answering phones at the front desk of Royal LePage. She spent her high school years typing offers and navigating deal files, left to try advertising, felt the emptiness of sales without human connection, and came back. Fifteen years later she leads the Key Advantage team at Royal LePage RCR in Newmarket and the lesson she returns to in every market, every cycle, every hard year, is always the same.
You cannot control the market. You can only control your response to it.
In this episode Lindsay breaks down her give first philosophy, how she finds opportunity in any market through natural life transitions, the divorce support group she started after her own divorce that became a meaningful business avenue, and what she tells agents who are stuck at the same volume year after year.
She also shares her 14-day annual business planning process, why the definition of insanity applies directly to realtors running the same playbook expecting different results, and how Key Advantage is preparing for 2027 with intention and discipline.
TIMESTAMPS:
Listen now and then visit soldrightaway.com to learn how the GET MORE System gives serious realtors the marketing consistency that keeps their brand working through every market cycle.
Connect with Lindsay Strom:
Instagram: https://www.instagram.com/keyadvantageteam/
Linkedin: https://www.linkedin.com/company/keyadvantage/
Youtube: https://www.youtube.com/channel/UCmaVVftZnkaTFfBylaHcmTA
Facebook: https://www.facebook.com/KeyAdvantageTeam
Website: https://keyadvantage.ca/
Connect with Maude & Sold Right Away:
Website: https://www.soldrightaway.com/
LinkedIn: https://www.linkedin.com/in/soldrightaway
Instagram: https://www.instagram.com/soldrightaway/
Youtube: https://www.youtube.com/@soldrightaway
TikTok: https://www.tiktok.com/@soldrightaway
Facebook: https://www.facebook.com/soldrightaway
Links & Resources: https://linktr.ee/soldrightaway
Spotify: https://open.spotify.com/show/4hvQFX6SBae8cD2DKxoR3J
Apple Podcast: https://podcasts.apple.com/ca/podcast/sold-right-away-w-maude-leger/id1441435290
She started in real estate at 19 with no network, no contacts, and a family who thought she was making a mistake. It took eight years before her business found real traction. Today Amy Assaad leads a team of 30 in Quebec, handles residential, commercial, industrial, multifamily, and leasing across the province, and has ranked top 1% in Canada and number seven in the country at her peak.
Her advice for every realtor still figuring it out? Go all in or you are wasting your time.
In this episode Amy holds nothing back. She breaks down the grit it took to build from zero, her negotiation philosophy that makes everyone in the room feel like they won, why she reads every inspection report whether her client asks or not, and why texting your way through a transaction is one of the most damaging things happening in real estate right now.
She also talks about why she ignored every mentor who told her to niche down and built a one-stop shop instead, how branding consistency kept her recognizable through decades of market changes, and the best advice she ever received that changed everything about how she presents herself and her business.
This is one of the most direct, energetic, and honest conversations this podcast has ever had.
TIMESTAMPS:
Listen now and then visit soldrightaway.com to learn how the GET MORE System gives serious realtors the marketing system that keeps their brand working every single month so they can go all in on the work that actually builds their business.
Connect with Amy Assaad:
Instagram: https://www.instagram.com/amyassaadrealestate/
TikTok:
Linkedin: https://www.linkedin.com/in/amy-assaad/
Youtube: https://www.youtube.com/@AmyAssaad
Facebook: https://www.facebook.com/amy.assaad
Website: https://amyassaad.ca/
Connect with Maude & Sold Right Away:
Website: https://www.soldrightaway.com/
LinkedIn: https://www.linkedin.com/in/soldrightaway
Instagram: https://www.instagram.com/soldrightaway/
Youtube: https://www.youtube.com/@soldrightaway
TikTok: https://www.tiktok.com/@soldrightaway
Facebook: https://www.facebook.com/soldrightaway
Links & Resources: https://linktr.ee/soldrightaway
She believed that hard work could solve everything. Skip dinner. Compress sleep. Grind harder. Then she realized something that changed everything. You only have 24 hours a day. No matter how hard you work, it is still 24 hours.
Lily Hu is a top 1% Royal LePage agent and team leader based in Ottawa who built her business over 16 years by mastering two things: leverage and people. She walked every step of the journey herself, from unlicensed assistant to licensed assistant to buyer agent to seller agent to team leader, and today leads an all-women top producing team built entirely on relationships, delegation, and one mindset that guided everything.
Stop chasing the transaction. Understand the person. The deal will come.
In this episode Lily breaks down how she grew her team organically, why leverage was the shift that changed everything, how she navigates a down market after 16 years of cycles, and what her definition of success looks like now that winning alone no longer interests her.
TIMESTAMPS:
Listen now and then visit soldrightaway.com to learn how the GET MORE System gives serious realtors the marketing leverage that keeps their brand working every single month without them.
Connect with Lily Hu:
Instagram: https://www.instagram.com/lilyhuottawa/
TikTok: https://www.tiktok.com/@lily.hu6
Linkedin: https://www.linkedin.com/in/lilyhurealtor/
Facebook: https://www.facebook.com/lilyhuottawarealtor
Youtube: https://www.youtube.com/@thelilyhurealestateteam
Website: https://lilyhuteam.com/
Connect with Maude & Sold Right Away:
Website: https://www.soldrightaway.com/
LinkedIn: https://www.linkedin.com/in/soldrightaway
Instagram: https://www.instagram.com/soldrightaway/
Youtube: https://www.youtube.com/@soldrightaway
TikTok: https://www.tiktok.com/@soldrightaway
Facebook: https://www.facebook.com/soldrightaway
Links & Resources: https://linktr.ee/soldrightaway
At the end of episode 300, I made a promise. I told you something big was coming and that the next episode might be the most honest one I have ever recorded.
Today I am delivering on that promise.
After 300 podcast conversations with the top agents in this country, and 25 years in marketing, I kept hearing the same thing. Maude, I know I need a system. I am just not ready for a full done-for-you service yet. Can you show me how to do it?
I heard it hundreds of times. So I built it.
Today I am officially announcing the Sold Right Away Academy. A 12-week implementation program where serious agents install a top producer marketing system into their business step by step, using the exact strategies, templates, and checklists I have developed and refined over 25 years.
This is not a course you binge and forget. Every week you watch a short lesson, complete a checklist, and walk away with another piece of your marketing engine built and running.
In this episode I break down exactly what the Academy is, who it is for, what you build inside the 12-week program, and how it fits alongside the GET MORE System that has always been the done-for-you gold standard for serious realtors.
I also share the personal decision behind this announcement and what it means for the future of Sold Right Away.
The agents who build their brand and their system during this downturn are the ones who will own the recovery. I have seen it happen in every market cycle since 2008. And I do not want you to be the agent who waited too long.
TIMESTAMPS:
Listen now and then visit soldrightaway.com to learn more about the Sold Right Away Academy and the GET MORE System.
300 episodes. 20 years in this industry. One solo episode where I hold absolutely nothing back.
I have sat across from top 1% agents, brand new agents, team leaders, sole operators, agents doing 20 sales and agents doing 120. Agents who rebuilt from scratch and agents who burned out and almost quit. After every single conversation, the same patterns kept showing up. The same mistakes. The same breakthroughs. The same things that separate the agents who make it from the ones who disappear.
So for episode 300, there is no guest. Just me. And I am telling you everything I would say to every realtor if I only had one shot to do it.
Ten lessons. No filters. No holding back. The things I learned the hard way so you do not have to.
Talent does not win in real estate. Consistency does. Your brand is the most valuable thing you own and most of you do not have one. The market does not care about your excuses. No one is coming to save you. Systems beat hustle every single time. And you are not supposed to be doing this alone.
I also get personal. I talk about working 110 hours a week for ten years. I talk about what it almost cost me. And I talk about the one decision that built everything I have today.
If you only ever listen to one episode of this podcast, make it this one.
TIMESTAMPS:
Listen now and then visit soldrightaway.com to learn how the GET MORE System gives serious realtors the marketing department they have been trying to build alone.
🌐 Website: https://soldrightaway.com 📅 Book a Free Discovery Call: https://calendly.com/soldrightaway/15-minute-discovery-call ABOUT THE GET MORE SYSTEM: The GET MORE System by Sold Right Away is a done-for-you marketing solution built exclusively for Canadian realtors. It is not a course. It is not a tool. It is your own full marketing department, including a strategist, SEO expert, designer, content team, and campaign executor, all working on your brand every single month. So you can stop being a part-time marketer and get back to being a full-time closer. Learn more at soldrightaway.com.
Her goal for 2026 is to sell 92 homes. By herself. Not including the rest of her team.
Most realtors would not say that out loud. Jenna Bole said it, and then she explained exactly why she believes it is possible.
Jenna started in real estate at 21 with a psychology degree and zero intention of becoming a realtor. A conversation with a mentor changed everything. She spent seven years on a team before stepping out on her own and setting a goal that scared her. Now she is a rising team leader with a business built almost entirely on repeat clients and referrals, and a mindset that refuses to leave room for the easier alternative.
In this episode, Jenna breaks down the delusional goal philosophy that has shaped her entire approach, why confidence comes from doing the thing before you feel ready, how she builds trust without a flashy listing presentation, and what she is doing right now to finish 2026 stronger than she started it.
If you have been playing it safe with your goals, this episode is going to make you rethink the number you wrote down at the start of the year.
TIMESTAMPS:
Listen now and then visit soldrightaway.com to learn how the GET MORE System helps serious realtors build the marketing foundation that makes bold goals possible.
Connect with Jenna Bole:
Instagram: https://www.instagram.com/jennabole
TikTok: https://www.tiktok.com/@jennaleighbole
Linkedin: https://www.linkedin.com/in/jenna-bole-791862b5/
Youtube: https://www.youtube.com/@jennabole
Website: https://www.jennabole.com/
Connect with Maude & Sold Right Away:
Website: https://www.soldrightaway.com/
LinkedIn: https://www.linkedin.com/in/soldrightaway
Instagram: https://www.instagram.com/soldrightaway/
Youtube: https://www.youtube.com/@soldrightaway
TikTok: https://www.tiktok.com/@soldrightaway
Facebook: https://www.facebook.com/soldrightaway
Links & Resources: https://linktr.ee/soldrightaway
Most realtors are drowning in noise. The next platform, the next coaching program, the next strategy that promises to change everything. And in the middle of all of it, they lose sight of the one thing that actually moves the needle. Their own priorities.
Diana Cassidy-Bush spent 20 years in horticulture, including a decade running her own landscape design and build company, before making the leap into real estate. She brought with her something most agents never develop: the ability to run a real business. Ten years later she leads a top performing team in rural and waterfront real estate, with an admin team that has been with her for six and seven years and a calendar that protects her goals before anyone else's.
Her approach is not complicated. Write down your goals. Prioritize ruthlessly. Shut the noise off. Find what works and keep building on it. Do the right thing even when nobody is looking.
In this episode Diana breaks down the mindset, habits, and business decisions that built a team that genuinely runs without her, and what it took to get there.
What you will learn in this episode:
- How 20 years in horticulture and 10 years running her own business prepared her for real estate
TIMESTAMPS:
ABOUT THE GET MORE SYSTEM:
Connect with Diana Cassidy-Bush:
Instagram: https://www.instagram.com/dianacassidybush
Facebook: https://www.facebook.com/DianaCassidyBushRealEstate/
Linkedin: https://www.linkedin.com/in/diana-cassidy-bush-42b997301/
Youtube: https://www.youtube.com/@dianacassidy-bush2027
Website: https://cassidybushteam.ca/
The Country Club Podcast: https://open.spotify.com/show/6M2IFZ9vPCAG73RqSsYD2m?si=7b01669d0e2c4bea
Connect with Maude & Sold Right Away:
Website: https://www.soldrightaway.com/
LinkedIn: https://www.linkedin.com/in/soldrightaway
Instagram: https://www.instagram.com/soldrightaway/
Youtube: https://www.youtube.com/@soldrightaway
Facebook: https://www.facebook.com/soldrightaway
Links & Resources: https://linktr.ee/soldrightaway
You do not have a pension. Your RSP alone is not going to cut it. And December, January, and February are coming every single year whether your pipeline is ready or not.
Most realtors spend an entire career building active income and never stop to ask the question that changes everything. What happens to my income if I stop showing up?
Mark Silenzi has been in real estate and mortgages for 13 years. After more than a decade of helping clients buy, sell, and finance properties, he took one more major step and became a licensed exempt market dealer representative, one of the only ones serving the Hamilton, Burlington, and Niagara corridor, to give everyday people access to private capital investments that were historically reserved exclusively for high net worth clients.
In this episode Mark breaks down exactly what the exempt market is, who it is for, how realtors and everyday Canadians can start building passive income with as little as $5,000, and why the people who truly build generational wealth are the ones who access the right investments at the right time.
What you will learn in this episode:
- What an exempt market dealer representative actually does and why you will not find many in this area
ABOUT THE GET MORE SYSTEM:
GUEST CONTACT:
Mark Silenzi:
Instagram: https://www.instagram.com/yourhomesoldsilenziteam/
Facebook: https://www.facebook.com/profile.php?id=61560536721539
📞905.961.0563
The question every realtor asks before joining a team is the wrong one. Stop asking what you give up. Start asking what you get back.
Lynn Fee made $170,000 in commission her very first year in real estate. By every measure, a massive success. But she knew almost immediately that she could not sustain it. She was doing everything herself at the highest level she could manage, and it was not enough. So she built a team, accidentally, out of sheer necessity, and over two decades turned it into one of the top performing teams in the Niagara to Burlington corridor.
In this episode Lynn breaks down the real math behind the commission split conversation, what solo agents are actually facing in this market, and why doing everything yourself is not a badge of honour. It is the ceiling keeping you from your next level.
What you will learn in this episode:
She also talks about what is happening to solo agents in this market right now. Agents she considered successful closing three deals in three months. Expiries costing $5,000 each. The math that keeps her up at night and should keep every solo agent thinking hard about whether going it alone is still the smartest play.
Would you rather have 100% of nothing or 50% of everything?
Listen to EP296 with Lynn Fee now!
#realestatemarketing #realestateteams #toprealtors #realtortips #soldrightaway #getmoresystem
Connect with Lynn Fee:
Instagram: https://www.instagram.com/thelynnfeeteam
Facebook: https://www.facebook.com/LynnFeeTeam
Linkedin: https://www.linkedin.com/in/lynn-fee-3175461/
Youtube: https://www.youtube.com/@Lynnfeeteam
Website: https://www.lynnfeeteam.com/
Connect with Maude & Sold Right Away:
Website: https://www.soldrightaway.com/
LinkedIn: https://www.linkedin.com/in/soldrightaway
Instagram: https://www.instagram.com/soldrightaway/
Facebook: https://www.facebook.com/soldrightaway
Links & Resources: https://linktr.ee/soldrightaway
Youtube: https://www.youtube.com/@Soldrightaway
Most agents quit their best habits the moment they get busy. The follow-ups slow down. The marketing goes quiet. The consistency disappears. And then six months later the pipeline is empty and they cannot figure out why.
Katia Samson has been in real estate for 30 years and still does everything she did on day one. In this episode she breaks down the mindset, habits, and marketing approach that built a three-decade career in a business that washes out most people within five years.
Katia started at 21, got her licence in 1996, and never looked back. She grew up with an entrepreneurial mindset, selling furniture in her father's store on weekends and running a grass cutting business before she was old enough to drive. She has never had a job where she reported to someone else for more than a year, and she built her entire career around one non-negotiable: never stop doing what got you the business.
Now a team leader and coach, Katia shares the same principles with every broker she works with.
What you will learn in this episode:
ABOUT THE GET MORE SYSTEM:
Connect with Katia Samson: Instagram: https://www.instagram.com/katiasamsonrealestategroup/ Facebook: https://www.facebook.com/katiasamsonrealestate/ Linkedin: https://www.linkedin.com/in/katiasamson Youtube: https://www.youtube.com/ @katiasamsonrealestategroup2409 Website: https://katiasamson.com/en/
Connect with Maude & Sold Right Away: Website: https://www.soldrightaway.com/ LinkedIn: https://www.linkedin.com/in/soldrightaway Instagram: https://www.instagram.com/soldrightaway/ Youtube: https://www.youtube.com/@soldrightaway Facebook: https://www.facebook.com/soldrightaway Links & Resources: https://linktr.ee/soldrightaway Sold Right Away Podcast: https://podcasts.apple.com/ca/podcast/sold-right-away-w-maude-leger/id1441435290
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