This podcast episode will focus on how digitizing operations drives better collaboration and relationship building between brands/retailers and their suppliers. Using Crocs as a case study, Cody Bumgardner, director of product operations at Crocs and Eva Law, deputy manager at Pou Chen will share how employing a PLM system has improved the footwear brand’s ability to easily and efficiently manage products when there’s an unexpected spike in demand and improve on-time/in-full delivery enabling them to be more customer-focused and responsive to consumer demand.

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