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Solid Guidance to Successfully Market to Asian Americans. What You MUST Know to Avoid Failure!
I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!
Asian Americans are the fasting growing population segment and most affluent. In America, there are about 20 Asian subgroups and your success depends on which group you are marketing to. You MUST comprehend and practice their cultural norms if you want to be successful. Which generation are you dealing with? How do you properly greet them? What is most important to them about your product? Dr. Michael Soon Lee, President, EthnoConnect, provides important information you must adhere to and avoid failure. One fatal mistake: all Asians DO NOT look alike. Asians know the differences between these groups in appearance and other areas. This episode will save you potential embarrassment and guide you to success.
Also see our updated YouTube video at:
https://www.youtube.com/watch?v=3D54NRSyeXs&t=4s
Information on NEW podcast website.
Support the show
Newsletter link:
https://www.publicrelationsreviewpodcast.com
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By Peter C Woolfolk, Producer & Host
5
1010 ratings
I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!
Asian Americans are the fasting growing population segment and most affluent. In America, there are about 20 Asian subgroups and your success depends on which group you are marketing to. You MUST comprehend and practice their cultural norms if you want to be successful. Which generation are you dealing with? How do you properly greet them? What is most important to them about your product? Dr. Michael Soon Lee, President, EthnoConnect, provides important information you must adhere to and avoid failure. One fatal mistake: all Asians DO NOT look alike. Asians know the differences between these groups in appearance and other areas. This episode will save you potential embarrassment and guide you to success.
Also see our updated YouTube video at:
https://www.youtube.com/watch?v=3D54NRSyeXs&t=4s
Information on NEW podcast website.
Support the show
Newsletter link:
https://www.publicrelationsreviewpodcast.com