This week our host, Erica Wenger, chats about her most recent essay: Elephants in the Wild!

On this episode Erica dives into her newest essay which draws a parallel between the Ironman Triathlon and successful startups, focusing on the qualities that create strong, long-lasting brands.

Using the Ironman community as an example, Erica highlights how Elephants—those built on social attraction, mission-driven growth, and public transparency—foster deep loyalty through identity, community, and shared culture.

Read the essay here: Elephants in the Wild

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