Green Behavior

Solo Episode | The Hidden Habit Hurting Sustainability


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#5 In this solo episode, Brittany explains how temporal discounting influences our purchasing decisions. She shares insights from Vestiaire Collective's 'Think First, Buy Second' campaign, highlighting real-world applications that bridge the gap between sustainability and consumer behavior to make sustainability feel more immediate and relevant.

Brittany also shares on key takeaways shared by Vestiaire Collective's North America CEO Samina Virk's at the 2024 Sustainable Fashion Forum.


Mentioned in the episode:

Vestiaire Collective 2024 Circularity Report

Vestiaire Collective: Beach Campaign

Vestiaire Collective: Swap this For That

Vestiaire Collective: Anti Black Friday/Fast Fashion Ban

Join the community: ⁠SFF Insiders⁠


Produced by The Sustainable Fashion Forum

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Green BehaviorBy The Sustainable Fashion Forum

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