By The Sustainable Fashion Forum
The podcast currently has 10 episodes available.
#9 In this bonus episode, Brittany introduces a new segment called "Voice Notes," where she shares her spontaneous thoughts and observations on current topics.
This episode focuses on a recent major development in e-commerce: the U.S. Federal Trade Commission's new rule banning fake reviews and the psychology behind it.
#8 In this solo episode, Brittany breaks down the partnership between ByRotation and Airbnb and unpacks the power of cultural relevance in driving sustainability forward. More than just a clever marketing move, Brittany explains how this partnership can serve as a blueprint for how sustainable fashion brands can connect with mainstream consumers and inspire meaningful behavior change.
In this Episode:
Mentioned in the Episode:
Produced by The Sustainable Fashion Forum
#7 From social justice to climate change, Gen Z is known for leading the charge on some of the most pressing issues of our time. They may be the new kids on the block, but GenZ has strong opinions and high expectations of the brands that they engage with.
We know that Gen Z cares about sustainability but their purchasing decisions don't always reflect their values.
In this week's episode, Brittany chats with Estella Struck, Founder and CEO of Vivine, the first GenZ sustainable product marketing agency, to talk about the gap between what GenZ says that they care about and what they actually are purchasing.
In this episode:
Episode Resources:
Estella | Instagram
Estella | LinkedIn
Brittany | LinkedIn
People, Brands, and Things | Instagram
People, Brands, and Things | Substack
Join a global community of sustainability leaders dedicated to driving transformative change in the fashion industry and beyond. Become a member here.
Produced by The Sustainable Fashion Forum
#6 In this solo episode, Brittany explores the latest TikTok trend, "underconsumption core." She discusses how economic factors like inflation and financial uncertainty are driving this trend and examines the deeper motivations behind it, from ethical and environmental values to sheer economic necessity.
Brittany highlights the psychological and social influences on underconsumption core and draws fascinating parallels between this trend and the demand for counterfeit luxury goods. Both, she argues, are responses to income inequality and social signaling.
Citing recent studies and articles, Brittany delves into whether underconsumption core is likely to have a lasting impact on consumer behavior or if it's merely a temporary response to current economic conditions. She also looks at how marketing tactics can shape and sustain such trends.
Join the conversation as Brittany uncovers the complexities of consumer behavior and sustainability, and consider the potential long-term effects of this intriguing trend.
Articles Mentioned in the Episode:
Brittany | LinkedIn
Join a global community of sustainability leaders dedicated to driving transformative change in the fashion industry and beyond. Become a Member
Produced by The Sustainable Fashion Forum
#5 In this solo episode, Brittany explains how temporal discounting influences our purchasing decisions. She shares insights from Vestiaire Collective's 'Think First, Buy Second' campaign, highlighting real-world applications that bridge the gap between sustainability and consumer behavior to make sustainability feel more immediate and relevant.
Brittany also shares on key takeaways shared by Vestiaire Collective's North America CEO Samina Virk's at the 2024 Sustainable Fashion Forum.
Mentioned in the episode:
Vestiaire Collective 2024 Circularity Report
Vestiaire Collective: Beach Campaign
Vestiaire Collective: Swap this For That
Vestiaire Collective: Anti Black Friday/Fast Fashion Ban
Join the community: SFF Insiders
Produced by The Sustainable Fashion Forum
#4 What is the connection between psychology and fashion? How can psychology help us better understand consumer behavior?
In this episode, we explore the psychology of consumer behavior with Carolyn Mair, PhD, and uncover the hidden factors behind our fashion choices.
Carolyn explains how cognitive psychology influences consumer behavior, the allure of fast fashion, and why it has more success using psychological triggers in its marketing than sustainable brands.
The conversation also explores fashion's broader impact on our identity and social interactions, offering insights into how sustainable brands can better communicate and connect with consumers.
In this interview, you'll learn:
This conversation is a crash course in understanding consumer psychology and how it can drive more ethical and sustainable practices in the fashion industry and beyond.
Short on Time?
Episode Resources:
Produced by The Sustainable Fashion Forum
#3: In this episode, Brittany is joined by Danielle Vermeer, Co-founder and CEO of Teleport, the "TikTok for thrifting" app.
With over a decade of experience in fashion, tech, and sustainability, they discuss the perceived value of clothing and the challenges of changing consumer behavior, especially among GenZ.
Danielle shares insights from her time at Amazon, where she worked on luxury resale and learned the importance of customer obsession. She also highlights the gaps between sustainable and fast fashion marketing, emphasizing that shaming consumers for their choices won’t drive meaningful change. Instead Danielle stresses that to move the needle in sustainable fashion, brands need to realistically address what consumers are currently purchasing (and why) and help align their actions with their stated values.
The conversation explores the role of social media in accelerating fashion trends, the impact of online identity on consumer choices, and the potential for policy to influence sustainable behaviors. Danielle also shares her thoughts on the future of the secondhand market and how Teleport aims to bridge the gap between the desire for sustainable fashion and the practicalities of finding and purchasing secondhand items.
Practical advice is also given on how sustainable fashion brands can improve their marketing strategies and customer engagement to better compete with mainstream fashion brands.
Teleport Instagram: @teleport.ootd
Teleport TikTok: @teleport.app
Connect with Danielle Vermeer on Twitter
Connect with Danielle Vermeer on LinkedIn
RSVP for The Psychology Behind Overconsumption with Patagonia's Aileen Ottenweller
American Marketing Association research on luxury customers and signaling
58% of U.S. consumers resold clothes online in the last year (PYMNTS)
40% of Gen Z has "very unfavorable" vs. 40% has "very favorable" views on fast fashion (Business of Fashion)
Teleport is a video-first marketplace, often dubbed the "TikTok for thrifting," where users can buy and sell from outfit videos. Click here to get $10 free credits when you join Teleport.
Produced by The Sustainable Fashion Forum
#2: In this episode, Brittany sits down with Joseph Merz, the Founder and Chairman of the Merz Institute, to explore the connection between human behavior and the ecological overshoot.
Joseph provides profound insights into the Human Behavioral Crisis and explains how evolutionary behaviors that once benefited us have become detrimental in our crowded, modern world.
They discuss the critical roles of economic growth, marketing, and pronatalism in exacerbating ecological challenges and why current technological solutions often fall short.
Joseph emphasizes the need for effective behavioral interventions and an interdisciplinary emergency response to address the root causes of ecological overshoot rather than merely managing its symptoms.
Join us as they discuss the limitations of awareness alone in driving change and explore the importance of shifting social norms and behaviors.
This episode offers a deep dive into understanding the behavioral dimensions of sustainability and what it will take to create a more sustainable world.
Mentioned in the episode:
Merz Institute
World Scientists' Warning: The Behavioral Crisis Driving Ecological Overshoot
Inequality Kills
Join the community: SFF Insiders
Follow Green Behavior: @greenbehaviorpodcast
Follow Brittany Sierra: @brittanysiierra
Produced by The Sustainable Fashion Forum
#1: In this solo episode, Brittany explains why understanding consumer behavior is key to driving sustainable change in fashion, highlighting that in order to break the rules, you have to understand the rules.
Mentioned in the episode:
Join the community: SFF Insiders
Follow Green Behavior: @greenbehaviorpodcast
Follow Brittany Sierra: @brittanysiierra
Welcome to Green Behavior, a podcast by the Sustainable Fashion Forum exploring the intersection of fashion, psychology, consumer behavior, and sustainability. Hosted by SFF founder and CEO Brittany Sierra, this podcast is driven by the motto: in order to break the rules, you have to understand the rules.
Join us as we explore what truly drives consumer behavior with leading neuroscientists, researchers, industry experts, innovators, thought leaders, and more. Discover how we can leverage this understanding to foster a more sustainable future.
Ready to break the rules? Tune in every other Tuesday.
Mentioned in the episode:
Join the community: SFF Insiders
Follow Green Behavior: @greenbehaviorpodcast
Follow Brittany Sierra: @brittanysiierra
The podcast currently has 10 episodes available.