Young Lawyer Rising

Solo & Social: Building Your Law Firm’s Brand from Scratch


Listen Later

Tristian Shannon took an unexpected route to the legal profession, trading the world of real estate for the courtroom. He joins us to discuss that journey, revealing the challenges that propelled him toward law and the entrepreneurial spirit that led him to build his own firm. Beyond the traditional legal landscape, Tristian is a proponent of modern connection, explaining how social media can humanize lawyers and build trust with clients in a way that outdated models often miss. He also touches on the importance of carving your own path with a law degree, the pressures of the bar exam and the critical need to prioritize mental well-being, as well as the essential support and mentorship for women navigating the legal field.

Additional Resources:

Uncertain about Whether to Start Your Own Practice? Legal Incubators Can Help

What I Wish I Knew Before Going Solo

Navigating the Waters of a Solo Practice

Seven Funding Strategies for Solos

Using Social Media to Build Your Practice

How New Lawyers Can Build Their Brand on Social Media

American Bar Association Young Lawyers Division

American Bar Association Solo, Small Firm and General Practice Division

  • (00:00) - Intro
  • (00:23) - Meet Tristian Shannon
  • (02:02) - Decision To Pursue Law
  • (06:24) - Bringing Authentic Personality to the Law
  • (07:00) - Opening A Firm Right Out of Law School
  • (10:50) - Taking Risk in the Face of Judgment
  • (14:47) - Cultivating the Right Team To Find Success
  • (17:41) - Challenges and Surprises When Starting A Firm
  • (22:11) - Why Social Media Is a Must For Success
  • (28:12) - Advice For The Social Media Averse
  • (29:10) - The Power of a JD
  • (32:50) - How to Deal With The Stress of Getting Started

  • Click here to view the episode transcript.

    ...more
    View all episodesView all episodes
    Download on the App Store

    Young Lawyer RisingBy American Bar Association

    • 4.9
    • 4.9
    • 4.9
    • 4.9
    • 4.9

    4.9

    15 ratings


    More shows like Young Lawyer Rising

    View all
    Stuff You Should Know by iHeartPodcasts

    Stuff You Should Know

    78,294 Listeners

    The NPR Politics Podcast by NPR

    The NPR Politics Podcast

    25,850 Listeners

    Above the Law - Thinking Like a Lawyer by Legal Talk Network

    Above the Law - Thinking Like a Lawyer

    481 Listeners

    Pod Save America by Crooked Media

    Pod Save America

    87,163 Listeners

    The Daily by The New York Times

    The Daily

    112,333 Listeners

    The Marie Forleo Podcast by Marie Forleo

    The Marie Forleo Podcast

    1,661 Listeners

    Up First from NPR by NPR

    Up First from NPR

    56,404 Listeners

    Be a Better Lawyer with Dina Cataldo by Dina Cataldo

    Be a Better Lawyer with Dina Cataldo

    60 Listeners

    Know Your Enemy by Matthew Sitman

    Know Your Enemy

    2,045 Listeners

    Strict Scrutiny by Crooked Media

    Strict Scrutiny

    5,756 Listeners

    How I Lawyer Podcast with Jonah Perlin by Jonah Perlin

    How I Lawyer Podcast with Jonah Perlin

    148 Listeners

    Litigation Radio by Legal Talk Network

    Litigation Radio

    35 Listeners

    Lawyers Behaving Badly by Karen Delaney & Jennifer Judge

    Lawyers Behaving Badly

    396 Listeners

    The Campaign Moment by The Washington Post

    The Campaign Moment

    57 Listeners

    Magical Overthinkers by Amanda Montell & Studio71

    Magical Overthinkers

    598 Listeners