Part 2 of our interview with Ivan Tijerina of Solomon Advertising is a tactical goldmine. We get into the nitty-gritty of how to structure affiliate programs for Amazon, TikTok Shop, and DTC sites, the importance of knowing your margins, and how to calculate commissions to stay profitable. Plus, Ivan shares how to choose the right affiliate platforms and manage expectations with leadership. This is a must-listen for any product-based business owner looking to grow smarter—not just bigger.

Quoteables:

• “Don’t expect affiliate marketing to be the channel that saves your business—especially if others aren’t working.” - Ivan Tijerina
• “You can't cap an affiliate budget without killing your momentum. It’s not a switch you can flip off.” - Ivan Tijerina
• “Your $100 serum may only give you $30 to work with. Be conservative—and smart—with your commissions.” - Ivan Tijerina
• “The good affiliates? They’ll always give you more value than what you’re paying for—always.” - Ivan Tijerina

What You’ll Learn:

• How to calculate commissions based on your margins and AOV

• The differences between affiliate marketing for Amazon, TikTok Shop, and DTC

• When affiliate marketing should—or shouldn’t—be your first performance channel

• Why picking the right affiliate platform depends on your goals, not popularity

• What successful affiliate partnerships look like long-term

Key Takeaways from This Episode:

• Affiliate marketing works best when layered on top of an already-functioning growth engine

• Platforms should be chosen based on your strategic goals (media partners vs. influencer play)

• The best affiliates give more than they’re paid for—if you build a relationship

• Know your numbers: profit margin, commission ceiling, and network fees before scaling

People and Resources Mentioned in This Episode:

• Ivan Tijerina LinkedIn

• Solomon Advertising Website

• Jenson USA Website

• ShareASale

• Impact

• Amazon Associates

• Tik Tok Shop

Connect with Becca:

• Après Business Podcast Email

• Fall Line Digital Website

• Fall Line Digital Instagram

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