When we’re speaking to our patients and clients and we're sharing testimonials or success stories, how can we be intentional with the way those are delivered to ensure the most impact on the customer? Oftentimes, practices will share their stories in a clinical way, which may cover a lot of useful information, but won’t connect with the client the way it needs to.
In this episode, Moises Chacon talks about the importance of not only sharing your story, but delivering it in the right way. He’ll discuss the difference between stories, trailers, and documentaries when it comes to the presentation of your business or practice, and how you can entice your clients, tap into their emotions, and get them to create their own story with you.