When it comes to running a Restoration Business few things are more important than sales. But a crucial element that is oftentimes missed with a lot of business owners is fully understanding WHO it is you are selling to in order to properly craft your messaging and approach to offer solutions to your target client's problems. The interruptive "candy and smile" type of marketing of the past just won't cut it. In this episode I am joined by past guests Chris Nordyke and Brandon Reese of the Floodlight Group and The Head Hearts and Boots Podcast to discuss solutions based sales tactics and how they altered their sales approach in their Restoration Business to a solutions based style and how they help Restoration Business owners rethink their approach to sales and marketing. Buckle up because this is a loaded episode!