The European Startup Show

Solveiga Pakštaitė, Founder of Mimica on: Going from Invention to Commercialisation and on her Decision to Hire a CEO to Lead her Company.


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Her journey from invention to commercialization

  • [01:19] How did you go from researching how visually impaired people use public transport to identifying the food expiry problem?
  • [9:54] At what point does this go from being research to having commercialization potential?
  • [13:28] Did you first get funded for your prototype by your grant and then raise a seed round of funding?

Hiring

  • [17:54] How did you think about building and scaling your team?
  • [22:39] Recap of the key points when it comes to hiring. 
  • [24:18] What led you to hire a CEO? And how did you go about doing that and what did you learn from that process?
  • [32:42] How does your and the hired Ceo’s relationship work on a day-to-day basis?


Links

Mimica


Books

Zero to One by Peter Thiel

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