Some of the best solutions, software, and technology are developed by creators who have experienced the pain points themselves. RedTeam offers construction management software created by a contractor solving contractor problems. Growth Marketing Manager, Steven Tripp joins us to give more insight into acquiring products and expanding personas all while managing the brand. With all of this, Steven met challenges with telling their story and worked to transition towards value-based messaging. He gives our listeners insight into what it means to really simplify and clarify messaging and build brand awareness and align content in order to reach their audience.