Solving for B°

Brands that become large and multifaceted can risk over-extending themselves. Markets mature and change, and a brand that spreads itself too thin can fall behind and lose relevance with its target audience. In this edition of Solving for B°, Chris Wilks, Digital Content Strategist, Bo Bothe, President and CEO, Jonathan Fisher, Chairman, and Leslie Rainwater, Brand Strategist, discuss how brands can manage themselves effectively when complexity looms.

What does the current state of branding look like? How does branding for B2B companies compare to branding in B2C? These are just some of the questions that reflect the increasing number of executives who see the value in B2B branding. In this episode of Solving for B, Chris Wilks, Digital Content Strategist, Bo Bothe, President and CEO, Jonathan Fisher, Chairman, and Elizabeth Tindall, Brand Strategist, explore the B2B brandscape and how companies are working to truly understand their ideal buyers.

An Account Based Marketing strategy can be an extremely effective tool in today's market. With all the technology and data available to marketers these days, it's no wonder that ABM programs are becoming more and more popular. But before you embark on an ABM journey of your own, what do you need to know? And what should expect from your efforts?

In this edition of the Solving for B° Podcast Marketing Copywriter, Jared Haube; Brand Strategist, Leslie Rainwater; and Chairman of BrandExtract, Jonathan Fisher discuss the latest trends in ABM and offer tips to make your ABM program a successful one.

In this episode of the Solving for B° Podcast we'll use Dr. Vikas Mital's research to help us analyze Net Promoter Score and other customer metrics. Our experts will discuss what to consider when determining which metric to use for your business and which metric is the best predictor of financial performance.

In this episode of Solving for B°, Vice President of Software Development, Donovan Buck and Marketing Copywriter, Jared Haube join us to talk about the GDPR, which takes effect on May 25, 2018. How does this legislation affect U.S. based companies? Our experts will discuss what American businesses need to consider in preparation for the GDPR, how to prepare for the legislation and how to remain compliant. 

If you're a sports fan, you're no doubt familiar with the NCAA (National Collegiate Athletic Association). It is the preeminent governing body of American collegiate athletics and has been since it was founded in 1906 by Theodore Roosevelt. Its stated purpose is to protect amateur athletes and protect the integrity of collegiate athletics. But with public scrunity at peek levels, how well does the organization fulfill its purpose? 

In this episode of Solving for B°, CEO Bo Bothe and Senior Writer Jeff Lane dissect the NCAA brand and analyze its current standing in the market. We'll also discuss how recent negative events may impact the brand and their membership going forward. We hope you enjoy this edition of Solving for B° with BrandExtract. 

Is your company contemplating a move to put its brand behind a social or environmental issue?

There are many benefits associated with cause branding, but just as many strategic considerations that need to be addressed.

• Is your brand primed for supporting a social or environmental issue?

In this episode of Solving for B°, our experts not only discuss these considerations but also how to decide if this strategy is right for your brand. So settle in as we explore the complex landscape of cause branding.

A characteristic of a strong brand is the ability to resist the impact of negative experiences and events. Insulated brands have passionate advocates who will readily defend their reputation, even in the wake of indisputable proof.

But how do you craft a brand that can weather those stormy times? What does it take to earn and maintain that degree of customer loyalty? And what are some of the disadvantages of brand insulation?

In this episode of Solving for B°, Dr. Vikas Mittal, Professor of Marketing at Rice University, deconstructs the concept of brand insulation. He examines not only how to create a brand that inspires loyalty among customers but also explores specific examples of brands that have withstood adverse conditions. We hope you find the show insightful.

When you set out to create content for your brand, it’s vital that every piece not only reflects the brand voice but also expresses its core values. And the only way to achieve this is by truly understanding your brand and its target audience.

In this episode of Solving for B°, we’re joined by Mary Becker and, special guest, Ronell Smith of RS Consulting to discuss how to:

• Deliver meaningful interactions and experiences to your audience

This is a must-listen-to episode for brands ready to their content marketing efforts to the next level. Enjoy!

When you set out to create content for your brand, it’s vital that every piece not only reflects the brand voice but also expresses its core values. And the only way to achieve this is by truly understanding your brand and its target audience.

In this episode of Solving for B°, we’re joined by Mary Becker and, special guest, Ronell Smith of RS Consulting to discuss how to:

• Deliver meaningful interactions and experiences to your audience

This is a must-listen-to episode for brands ready to their content marketing efforts to the next level. Enjoy!