On this episode of Alignment for Impact, host Matthew Naylor sits down with Kelly Brady to explore what it really means to move from transactional insurance brokerage to true healthcare consulting. Kelly shares his path from Wisconsin into the employee benefits space, the mentors who shaped his approach, and how his role has evolved into one focused on partnership, education, and long term impact for employers and employees alike.

The conversation breaks down the unique dynamics of the Midwest healthcare market, the rise of level funded plans, and the challenges employers face when pharmacy costs spiral out of control. Kelly walks through a real client case where Crumdale Specialty helped intervene on high cost specialty drugs in a way that protected both the employer and the employee experience. At its core, this episode is about alignment, transparency, and empowering employers and employees to become better consumers of healthcare without fear or disruption.