Solving The Driver Problem

Solving The Driver Problem episodes

April 16, 2020 How To Stop Making Cliche Driver Marketing Ads featuring Chad Hendricks of Brand Outcomes
Scott talks with Chad Hendricks, host of the Recruit & Retain: Trucking Edition podcast and president of Brand Outcomes, Inc, about developing successful recruiting strategies. Topics they discuss include:
Targeting driver-level issues versus sales/business aspects
Developing a mission statement that is based in reality, not just a cliche
Using that mission statement in advertising; telling a story and getting everyone on board
Soliciting and using feedback in a continuous way to let the drivers be heard
Developing referral programs that work
45 min
April 08, 2020 Leadership in Transportation During Times of Crisis featuring Kim Richardson of KRTS
In our first-ever episode, host and president of AvatarFleet, Scott Rea, talks with Kim Richardson about how trucking and transportation companies are handling the COVID-19 crisis, and what they can do to care for their drivers at a time when drivers are a huge lifeline for their economies.
45 min

From the publisher's feed

An examination of strategies and tactics used by transportation companies to improve recruiting, compliance, training, and retention.