Scott talks with Chad Hendricks, host of the Recruit & Retain: Trucking Edition podcast and president of Brand Outcomes, Inc, about developing successful recruiting strategies. Topics they discuss include:

Targeting driver-level issues versus sales/business aspects

Developing a mission statement that is based in reality, not just a cliche

Using that mission statement in advertising; telling a story and getting everyone on board

Soliciting and using feedback in a continuous way to let the drivers be heard

Developing referral programs that work

In our first-ever episode, host and president of AvatarFleet, Scott Rea, talks with Kim Richardson about how trucking and transportation companies are handling the COVID-19 crisis, and what they can do to care for their drivers at a time when drivers are a huge lifeline for their economies.