Summary

Pierce Wiley’s entrepreneurial journey is an inspiring blend of innovation, persistence, and redefining norms. From middle school days of selling CDs to co-founding Rebel Rabbit, a THC-infused seltzer company, Pierce shares how his passion for challenging the mainstream fueled his success. Rebel Rabbit is more than a beverage; it’s a movement to redefine social drinking, offering a productive and health-conscious alternative to alcohol. Pierce and his co-founder, Billy, started with the simple goal of creating a drink for those who don’t consume alcohol, solving a critical gap in the social experience.

The conversation delves into the challenges they faced as newcomers in the consumer packaged goods (CPG) industry. From finding the right co-packer to managing distribution in conservative markets, Rebel Rabbit’s journey is a testament to creativity and perseverance. Their success inspired the creation of Upstate Beverage Consultants, a co-packing company designed to support emerging brands by addressing the hurdles Rebel Rabbit had overcome. Pierce’s reflection on the “productivity tax” of alcohol emphasizes the value of alternatives for entrepreneurs aiming to maximize their potential.

Rebel Rabbit embodies the spirit of rebellion—challenging societal norms and offering something unique. Pierce also shares the importance of balancing entrepreneurial hustle with personal goals, such as spending more time with his young daughter. Learn more about this groundbreaking brand and its mission to transform the way people drink at  Rebel Rabbit, where redefining social drinking isn’t just a tagline—it’s their mission.

 

Takeaways

1. The Birth of Rebel Rabbit: Pierce Wiley and Billy’s innovative approach to creating a THC-infused seltzer provides a refreshing solution for non-drinkers in social settings while addressing the “productivity tax” of alcohol consumption.
2. Overcoming Challenges: From navigating the complexities of CPG production to finding innovative partnerships, Rebel Rabbit’s journey highlights the power of persistence and collaboration.
3. Expanding Horizons: With plans to dominate the Florida market and beyond, Rebel Rabbit continues to grow while staying true to its mission of redefining social drinking and offering a healthier, more inclusive lifestyle choice.