Is your marketing out of sync with your sales? Adam Rojas, founder of Bellmoore Consulting, works with founder-led early stage companies to build practical, data-driven sales systems that scale predictably.

In this episode, Kristi Mitchell and Adam dive deep into the common disconnects between marketing messaging and sales execution. Drawing on over 25 years of leadership experience, Adam shares real-world examples of where misalignment hurts results and how aligning sales, marketing, and delivery creates a cohesive, scalable growth system.

You’ll learn:

• Why marketing and sales must sit at the same table and share the same language
• How misaligned messaging can attract the wrong audience or confuse ideal clients
• The importance of crafting marketing collateral that supports the sales process
• Why articulating client problems and impacts beats feature dumping in messaging
• How operational delivery must align with promises to prevent customer churn
• Practical steps to document, measure, and scale your sales process effectively
• Real examples demonstrating the power of clarity and communication

If you want to unfudge your marketing by building a unified, customer-centered sales and marketing engine, this episode offers actionable insights and expert advice.

Connect with Adam Rojas:

• LinkedIn: Adam Rojas
• Website: bellmooreconsulting.com

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Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com