In today’s bustling digital era, multifamily housing professionals face the challenge of effectively utilizing social media to engage audiences and strengthen community bonds. Our recent live webinar, packed with questions from industry peers, shed light on overcoming common hurdles in the multifamily social media landscape. Here’s a distilled guide to elevate your social media strategy, filled with actionable insights and easy-to-implement tips.

Key takeaways:

• Choose the Right Platforms
• Crafting a Winning Content Strategy
• Leveraging the Power of Three Framework
• Attention
• Trust
• Influence
• Actionable Tips for Immediate Implementation

For more information about Sprout and to receive the social media planning calendar, sample captions and graphics mentioned, go to trysproutfree.com

Jump Ahead:

00:00 Introduction to Multifamily Mix

00:22 Interactive Session: Addressing Social Media Challenges

01:21 Understanding Social Media: The Fun Aunt and Uncle Analogy

02:29 The Power of Three Framework for Social Media

03:18 Building Trust and Influence on Social Media

05:29 Addressing Social Media Challenges: Content Creation

06:18 Interactive Q&A: Effective Social Media Platforms and Posting Frequency

10:11 Improving Social Media Engagement and Creating a Captivating Platform

15:41 Managing Social Media In-House and Finding Regular Content

24:48 Creating a Posting Schedule for Social Media

25:28 The Art of Batching: Efficient Content Creation

26:54 The Power of Teamwork in Social Media Management

26:59 Leveraging Photos and Videos for Engaging Content

28:34 Establishing a Workflow for Social Media Management

30:01 Understanding the Different Aspects of Social Media Membership

31:48 Reviving a Stale Social Profile: Tips and Tricks

32:31 Building Instagram Presence and Capturing Resident Events

37:08 Launching Social Media for New Construction Lease Up

40:04 Encouraging Local Business Participation in Events and Socials

43:34 Conclusion: Implementing the Learned Strategies

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