Some Jedi Mind Tricks

04.29.2018 - By FrameLab Podcast

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In Episode 8, George and Gil discuss six cognitive illusions/effects used by advertisers, marketers, and propagandists to influence public opinion.
These include:
The Clustering Illusion:
The Social Proof Principle:
The Reciprocity Principle:
The Authority Bias
The Story Bias
The Forer/Barnum Effect

Works Referenced:
Influence: The Psychology of Persuasion by Robert Cialdini
The Art of Thinking Clearly by Rolf Dobelli
Women, Fire, and Dangerous Things: What Categories Reveal About the Mind by George Lakoff,_Fire,_and_Dangerous_Things

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