What happens when a couple of guys start filming cooking videos in a garage… and it turns into a TV show?

In this episode, the team behind Spatchcock Funk shares how they built a lifestyle brand from scratch—through content, community, and a lot of trial and error.

We talk about the reality of social media growth, the chaos of producing a show, and what it actually takes to build something that lasts.

If you’re creating, building, or trying to figure it out as you go—this one’s for you.

He started roasting coffee as a hobby… now he runs one of the most popular coffee brands in Central New York.

In this episode of Someday Soon, I sit down with Matt Peirson, founder of Simple Roast Coffee Co., to break down how he went from farmers markets to multiple locations, why he chose drive-thru coffee over traditional cafes, and what success actually looks like after you “make it.”

We talk about:

- Quitting a stable job to bet on yourself

- Building a business without investors

- Why simple ideas often win

- Balancing business, family, and life

- The truth about entrepreneurship no one talks about

🎧 Find Someday Soon on all platforms: https://linktr.ee/somedaysoonpod

📍 Find Simple Roast: https://simpleroastcoffee.com/

#Entrepreneurship #SmallBusiness #Coffee #Podcast #SomedaySoon

In this episode, I sit down with Kevin Murphy, founder of Celly Hockey Co., to break down how he started a hockey apparel brand during COVID and turned it into one of the fastest-growing brands in hockey culture—worn by NHL players and embraced by fans across the sport.We dive into the real story of entrepreneurship, the early struggles, the first sales (or lack of them), building a loyal community, and how social media and word-of-mouth helped grow the brand organically without relying on paid players or influencers.If you’re interested in starting a clothing brand, building a business, growing a brand on social media, or entrepreneurship in 2026, this episode is packed with real insights you can actually use.About Celly Hockey Co.:Celly Hockey Co. is a fast-growing hockey lifestyle and apparel brand built for players and fans who live and breathe the sport. What started as a small idea quickly gained traction through authenticity, community, and a deep understanding of hockey culture.

In this episode of Someday Soon, Mark sits down with filmmaker and founder of Film Club Productions, Jared Phelps, for an unfiltered conversation about what it really takes to build a creative career from scratch.

Jared shares how a simple moment editing YouTube skits turned into a full-blown obsession—and eventually a leap of faith into freelancing after getting paid $100 for his first wedding video. From living with his grandparents and scraping by on a few hundred dollars a month to traveling the world for production work, his journey is anything but linear.

The two dive deep into the realities most creators don’t talk about:

- The financial stress and uncertainty of freelancing- Why social media growth is often overrated- The trap of “copycat culture” in content creation- Balancing documenting life vs. actually living it- How to price your work and land your first real clients

Jared also opens up about the mindset required to succeed—embracing failure, taking imperfect action, and being willing to do the uncomfortable work like cold outreach and networking.

This episode is a must-listen for anyone chasing a creative career, building a freelance business, or trying to turn passion into something sustainable.

On the first episode of Someday Soon, Mark sits down with country artist Steven Cali — a musician who’s been building his career the hard way: thousands of shows, countless songwriting sessions, and years of figuring out what it actually means to chase something extraordinary.

Steven talks about growing up in a small town, learning guitar in his brother’s room, and the moment he realized music might be more than just a hobby. From playing open mic nights to sharing stages with national acts, his journey is a reminder that most careers in the arts are built slowly — brick by brick.

Steven also shares why his biggest goal isn’t fame at all — it’s making the people closest to him proud and building a life his kids can look up to.

A podcast about people who took the long route, and stuck with it long enough to mean something. Because nothing meaningful, happens all at once.