As Senior Director of Strategy and Partnerships for B Lab U.S. & Canada, Kara Peck has her hands in Business Development, Community Development, Strategy, and Partnerships for companies of all shapes and sizes -- which is no accident, since B Lab's mission is built around the idea that the power of business should be used for good.
Globally there are more than 4,000 certified B Corporations in 77 countries, each of which opens itself up to be tracked and evaluated on things like environmental performance, public transparency, and legal and social accountability. The idea is to redefine success as a more comprehensive metric that includes not just bottom-line profit, but also the level of positive impact companies have on employees, communities, and the environment.
Kara dropped in (via Zoom) from her home in Colorado to talk about women in leadership, the cost of true innovation, and what it means to be a conscious consumer. (For good measure, we also cover climate change, cookie dough, and the carbon footprint of her running shoes.) Enjoy.
Get the full show notes, including links and videos, right here.