Sony has purchased Gaikai, a cloud based gaming service allowing users to play PC and console games via the cloud. Giedrius Daujotas, toys and games industry analyst at Euromonitor, believes Sony will take advantage of Gaikai by putting it to use via the Playstation console, allowing gamers to download trial versions of certain video games. Other applications include television hardware, where Gaikai could provide streaming content directly to a television set.

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