<p>Soon Yu is the former global VP of innovation officer at VF corporation home to over 30 global apparel companies. He advises startups how to grow and innovate. In addition, he is a popular speaker and the author of the new book Friction.</p>

Soon Yu is the former global VP of innovation officer at VF corporation home to over 30 global apparel companies. He advises startups how to grow and innovate. In addition, he is a popular speaker and the author of the new book Friction.

Soon Yu: The Value of Friction In Retail

<p>Conversations with retailers and their suppliers that shine a light on the most positive aspects of retail. Get tips about competing in brick and mortar retail, resources for retail sales training, retail-specific marketing advice, ways to make your retail operations run more smoothly, and much more. New episodes release every week!</p>

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Conversations with retailers and their suppliers that shine a light on the most positive aspects of retail. Get tips about competing in brick and mortar retail, resources for retail sales training, retail-specific marketing advice, ways to make your retail operations run more smoothly, and much more. New episodes release every week!

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Soon Yu: The Value of Friction In Retail

Soon Yu: The Value of Friction In Retail

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