Sorghum Smart Talk

Sorghum Smart Talk

By United Sorghum Checkoff ProgramScienceEducationNatural Sciences
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Sorghum Smart Talk episodes

  • John Williams: Profiting from the Pet Food Market

    In this week's episode of Sorghum Smart Talk we visit with John Williams. Williams farms in Enfield, Illinois, and serves on the National Sorghum Producers Legislative Committee on behalf of the sorghum industry. Williams joins us to discuss his investment in marketing strategies on his operation and the pet food market he is able to take advantage of with his grain sorghum. These factors led Williams to implementing on-farm storage and bagging capabilities, giving him more control over the price of his grain.

    Links:

    https://sorghumgrowers.com/leadership/

    21 min
  • Seeking Higher Value with Jeff Zortman

    On this week's episode of Sorghum Smart Talk, we visit with Jeff Zortman. Zortman is a sorghum farmer from Fowler, Kansas, and a newly appointed Sorghum Checkoff board director. Zortman produces food grade sorghum on his operation, branching out into the consumer food industry. Following a detailed marketing plan and consumer trends has allowed Zortman to increase profitability on his operation.

    http://www.richardsonseeds.com/

    http://grainberry.com/

    24 min
  • Taking the Emotion out of Marketing with Stephen Bigge

    In this week's episode of Sorghum Smart Talk we talk with Stephen Bigge, a sorghum farmer from Stockon, Kansas, and Chairman of the Kansas Grain Sorghum Commission. Tune in as we discuss the importance of a dynamic marketing plan, seeking emotionally uninvested marketing advice and how these factors have contributed to the success and profitability of his operation.

    Stephen Bigge's Twitter: https://twitter.com/biggefarms

    Kansas Grain Sorghum Commission website: https://ksgrainsorghum.org/

    Kansas Grain Sorghum Commission Twitter: https://twitter.com/kssorghum

    34 min
  • Export Sorghum and International Markets with Joe Kelley

    In this episode we spoke with Joe Kelley of United Ag in El Campo, Texas, about Export Sorghum 2019 and the success of the event since its inception. Kelley has participated in Export Sorghum each year since 2014 and has seen results by gaining customers. Listen in to hear more about how the Sorghum Checkoff uses Export Sorghum to drive market development and consumer demand for U.S. sorghum.

    36 min
  • Sorghum Nature's Super Grain® with Lauren Harris-Pincus

    In this week's episode we sit down with Lauren Harris-Pincus, MS, RDN. Harris-Pincus is a nutrition communications specialist and registered dietitian. We discuss how sorghum has influenced her career as a dietitian and why she is passionate about the grain. With experience as an author, speaker, spokesperson, corporate consultant and dietary industry, Harris-Pincus is a wealth of knowledge on all things nutrition and communications and has advocated on behalf of the Sorghum Checkoff for several years.

    Links:

    Nutrition Starring You Website: https://nutritionstarringyou.com/

    Nutrition Starring You Facebook: https://www.facebook.com/NutritionStarringYou/

    Lauren Harris-Pincus's Instagram: https://www.instagram.com/laurenpincusrd/?hl=en

    Lauren Harris-Pincus's Twitter: https://twitter.com/laurenpincusrd?lang=en

    35 min
  • Meet the Baldwins: Alive and Well in Kansas

    In this episode we chat we the Kim and Adam Baldwin, farmers and ranchers from McPherson County in Kansas. On their operation, the Baldwins raise wheat, corn, soybeans, grain sorghum and cattle. In addition to helping manage the farm, Kim runs a blog, Alive and Well in Kansas, and is a member of the CommonGround™ Kansas team. Through consumer education, the Baldwins exemplify what it means to be an agricultural advocate.

    Kim Baldwin's Twitter:

    https://twitter.com/kimraybaldwin

    Kim Baldwin's Instagram:

    https://www.instagram.com/kimraybaldwin/

    Alive and Well Kansas' Facebook:

    https://www.facebook.com/Aliveandwellinkansas/

    Kim Baldwin's Blog

    https://aliveandwellinkansas.wordpress.com/tag/kim-baldwin-blog/

    CommonGround Kansas Website

    https://www.commongroundks.com/

    31 min
  • Get to Know Adam York: New Kansas Sorghum Staff

    In this episode, we visit with Adam York, the new Director of Programs for Kansas Grain Sorghum Commission and Kansas Grain Sorghum Producers Association. Coming from an agricultural and legislative background, York will use his previous life experiences to help Kansas Grain Sorghum continue move the needle for growers through promotion, research and networking.

    Kansas Grain Sorghum Twitter

    https://twitter.com/kssorghum

    Kansas Grain Sorghum Instagram

    https://www.instagram.com/kansassorghum/?hl=en

    Kansas Grain Sorghum Commission Facebook

    https://www.facebook.com/ksgrainsorghum

    Kansas Grain Producers Association

    https://www.facebook.com/kansas.sorghum/

    Kansas Grain Sorghum Website

    https://ksgrainsorghum.org/

    22 min
  • Tools for Today's Producers

    In this episode we sat down with Trevor McKeeman, CEO of HitchPin, and Evan Stone with Agrellus to discuss different tools available for today's growers. HitchPin and Agrellus are two of the many apps available to farmers and serve as ecommerce market platforms designed to connect farmers, industry and suppliers.

    Hitch Pin Twitter https://twitter.com/HitchPin_Ag

    HitchPin Facebook https://www.facebook.com/HitchPin/

    Agrellus Twitter https://twitter.com/AgrellusFarm

    Agrellus Facebook https://www.facebook.com/agrellus.farm/

    Agrellus Instagram https://www.instagram.com/agrellusfarm/

    HitchPin Website https://www.hitchpin.com/

    Agrellus Website https://www.agrellus.farm/#/home

    43 min
  • ATAC and APAC Provide Sorghum Input Opportunities

    In this episode, we visit with Dale Artho, sorghum farmer in Wildorado, Texas, and former NSP board member, and Patrick Wade with Texas Sorghum Producers about their positions on the USDA trade advisory committees, Agricultural Policy Advisory Committee (APAC) and Agricultural Technical Advisory Committee (ATAC). With Artho and Wade on these committees, the sorghum industry has opportunity for input on trade issues.

    Read more about the USDA trade advisory committees:

    https://www.fas.usda.gov/topics/trade-advisory-committees

    27 min
  • A Career in Farm Broadcasting with John Jenkinson

    In this episode we visit with Rural Media Group's Markets Editor John Jenkinson. John is known for his roles on RFD-TV and Rural Radio Channel 147 on SiriusXM. John grew up on his family farm in Southwest Kansas where they grow sorghum as well as other crops, and remains involved in the operation today.

    Don't forget to subscribe to the show to stay in the loop and get updates on future episodes! Rate us, and leave a review to let us know what you think.

    Follow John Jenkinson on Twitter: @JohnJenkinson2

    Follow RFD-TV on social here:

    Facebook: /OfficialRFDTV

    Twitter: @OfficialRFDTV

    Instagram: @rfdtv

    Follow RURAL RADIO Channel 147 on social here:

    Facebook: RURALRADIO147

    Twitter: @RURALRADIO147

    Instagram: @RURALRADIO147

    30 min

About Sorghum Smart Talk

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Sorghum Smart Talk features useful information and provides credible resources relating to the sorghum industry to benefit sorghum growers and industry stakeholders.